Which Department Should Lead Your Social Media Activities?
Deciding who takes the lead on social media is one of the biggest questions that big brands (and lesser mortals) are facing today. I recently wrote a post about the best social media management structures for large organisations, highlighting the point that moving t...
Jan. 23, 2012
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Social CRM, Social Media for Customer Services -
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We've all seen social media "Share" buttons on emails and wondered if they really work. Well, a new infographic from GetResponse (below) tells us the answer: they don't but, then again, they do.
Confused? You're not alone.
Using "share" buttons or icons appa...
Can you fill this chair?
We've just opened our new office outside Cambridge (UK) and, to fill the space, we're expanding our team. If you're a smart, social media marketing and events kind of person, or you know someone who is, read on...
We're recruiting a Soci...
One of the biggest social media marketing buzzwords this year will doubtless be: amplification. Amplification is the concept of taking a positive action - a purchase, a light-touch interaction or full-on review - saving it and then sharing it far and wide. After all, 9...








