Is Flawed Influence Measurement Better Than No Influence Measurement?
I just spotted the bit in LinkedIn Groups that identifies “Top Influencers this week”. In the Connected Marketing Network Group I’m apparently the Top Influencer this week. The fact is though, I’m the Manager for that Group so I add lots of comments and generally hang out there a lot. On the other hand, there [...]
Featured Post
I’m pleased to announce a series of excellent social media monitoring and marketing conferences that my event company – Influence People – will be hosting over the coming months (see below). In celebration, we’re running a 2-for-1 offer on tickets bought between now and 5pm on 1st Sept. Just book your ticket, then email your confirmation [...]
Asides
- John Wolfe attended Social Media Marketing 2010 in London and did a great write up of my session on B2B Social Media Marketing. He picked out all the key points and highlighted the spiral sales cycle, which I think is crucial for businesses to understand. Worth a read. #
- Connie Benson, Community Strategist with Techrigy, shared a useful presentation this week called "Seven Business Objectives for Monitoring Social Media". This set out seven excellent reasons why companies should be tracking and responding to what people say about them online, namely: Public relations / Crisis, Search Engine Optimisation, Corporate marketing / brand building, Industry / Competitive insight, Customer services, Identify new markets Lead generation. Well worth a read. #
- Interesting chat with someone in the Government Press team just now about how difficult life is now Lord Grayson has taken to Twitter. When important people tweet, it's fine for them, but everyone around them is then expected to follow them every minute of the day! (I work with Doug Richard ;) #
- I decided to 'follow' every SMM company I could find on Twitter yesterday. I was amazed at how many of the 80 or so companies I looked up either weren't listed by their company name or had just a handful of followers. What are they thinking?! With a few notable exceptions (such as WeAreSocial, who have 20,000 followers) social media monitoring companies get a big fail on Twitter.... I'm still amazed. Stunned. #
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Our Social Times is a UK-based social media blog and consultancy. We help businesses to understand social media and benefit from online interaction. We also run social media training workshops and conferences.
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