Packed full of case studies, presentations, panel sessions and interviews the conference (18th July) provides a unique opportunity to learn from global brands, their agencies and the leading industry experts.
Starting with a strategic view of Facebook and delving into the techniques, tactics and lessons learnt, there's plenty to help marketers understand how to get the most from Facebook's many opportunities to reach a colossal global audience.
For those wanting to roll-up their sleeves and get stuck into the practicalities of Facebook Marketing, check out the Facebook Marketing Bootcamp (Tue 17th July).
How do leading brands use Facebook? Hear from:
The Essential Facebook Marketing Training Day - Tues 17th, 9am-5pm
Join us the day before Facebook Marketing 2012 for this unique training boot-camp that will cover everything you need to know to maximise your Facebook marketing results. You get £100 off when you buy a Conference and Training ticket.
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Richard Ayers, Head of Digital Manchester City FC (& BFI)
How do major brands use Facebook in their social strategy? What are the strengths and weaknesses of the network? What are the best methods for integrating and coordinating with other social platforms? Drawing on experiences from Manchester City FC and The British Film Institute (BFI), discover Facebook’s strategic fit.
Kathryn Corrick, Digital Marketing Consultant
The new Timeline layout on Facebook has been well received, but what does it mean for marketing? It may be pretty, but does it work? Some say it reduces fan interaction? And what about Pages? In this session we explore the pros and cons of Timeline for marketing; the resources, the limitations, comparison with Pages with plenty of examples and practical advice.
Panel: Richard Ayers (MCFC/BFI Digital), Kathryn Corrick, Vincent Sider (BBC Worldwide)
The panel will reflect on the presentations and explore how Facebook can be integrated into a social media strategy, the considerations for marketers strategically and organisationally, with advice on which steps to consider, opportunities to grab and pitfalls to dodge.
Kelvin Newman, Strategy Director, Site Visibility
Edgerank is the algorithm that dictates which if your fans get to see your latest Facebook updates. It's a closely guarded secret, but a set of guiding principles for optimising your Edgerank are emerging. What, when and how often should you post? This session unlocks the techniques for getting the most from Facebook's 'Killer App', its newsfeed.
Nils Mork-Ulnes, Head of Analyics Beyond
The use of social sharing is rapidly proliferating across the web, and Facebook shares four billion pieces of content every day. In this fascinating session Nils will explain how social sharing works, how it is impacting the consumer decision journey and what the future of sharing might hold.
Speakers: Russell Goldsmith & markettiers4dc , Facebook
The BBC decided to stream Wimbledon and the Olympics live to Facebook. Should YouTube be worried? In this session Russell and Vanessa will explain how you can use video marketing to increase engagement and drive purchases. Discover how brands can broadcast live to their fans Newsfeeds and how P&G engaged fans to print coupons and redeem them at Tesco.
Andy heads up the Measurement Solutions Group at Facebook, which involves him in all aspects of monitoring, analytics and measurement, from product launches to branding and identity. He was previously a Senior Consultant at Metrixlab, the online research company and Marketing and Research Manager at Clear Channel in New York.
A highly experienced social media professional, Vincent started his career as Head of Online at MCI WorldCom in France. After co-founding Mobilabs, a popular dating and social networking company in France, he joined BT in 2006 and headed up the social media and online gaming strategy for BT Wholesale.
Dom manages all social media conversations for Taylors brands (Yorkshire Tea and Taylors Coffee). He manages the production of branded content across social media and is developing it into major element of brand strategy. Previously Dom worked as communications editor for Bettys & Taylors.
Sarah has been at Kraft for 2 years marketing Cadburys Dairy Milk 'Singles' and driving digital marketing campaigns. Bringing new products to market from conception to market launch including digital strategy for each product. Previously Sarah managed a Ski School in the French Alps, developing their first digital and social media strategy.
Richard is focused on driving forward the club’s approach to media – by championing innovation, forming unique partnerships and delivering increased audience engagement and reach. For the last few years Richard has focused on a small portfolio of clients including the BFI, the Guardian, Kasabian and was Web Publishing Director for the regionals division of Trinity Mirror until joining Manchester City FC at the end of 2010.
Thomas is a digital native who has spent the last three years helping global brands explore the world of social media. Cutting his teeth in the social monitoring industry with Radian6, Thomas managed the integration of their platform into customer service, experience management, marketing and PR departments at major brands like Scottish Power, Centre Parks and Dyson.
Emeric is a serial entrepreneur with a passion for Facebook marketing. He is the co-founder of AgoraPulse, a Facebook marketing platform based in Paris, France and has advised brands such as Microsoft, Playstation, Virgin Megastore or Disneyland Paris on their Facebook marketing initiatives.
Jeremy heads up social strategy at TBG Digital. TBG Digital is a Social Media specialist helping global brands to advertise and engage through Facebook and Twitter. The company’s team of experts has delivered more than 550 billion impressions and over 50 million social connections with a focus on ROI.
Adam Lewis is a highly experienced and award-wining digital consultant. Adam's expertise lies in digital communications and includes training and mentoring, creating measurement frameworks, building online communities and producing websites and digital content.
A decade of digital media experience has seen Kathryn contribute to the likes of McCann Erickson, Digital Britain, New Statesman magazine and the Online News Association. As well as being an independent communications consultant Kathryn is Journalist in Residence at Kingston University, UK Chair for the Online News Association and a member of Women in Journalism. She is on the advisory board of London Social Media Week and World Book Night.
Russell has been involved in online marketing since 1995 when he joined software house Harlequin, setting up their e-commerce site. He is now the Digital & Social Media Director at markettiers4dc, the UKs leading Broadcast Communications agency with over 80 employees and five dedicated broadcast studios, with clients that include Kellogg's, Vodafone, Cisco, and McDonalds. His latest published work is a chapter on ‘The Future of Broadcast’ in the forthcoming book ‘Share This’ from The Chartered Institute of Public Relations, published by Wiley.
Kelvin is responsible for iTunes most popular Internet Marketing Podcast, downloaded by over a million people. On the show he’s collaborated with a number of the world’s most respected marketers including Seth Godin and Jakob Nielsen. Kelvin is a regular contributor to State of Search and Econsultancy. At SiteVisibility he works with clients such as Hotels.com, FindaProperty, Gala Bingo and uSwitch to deliver their marketing campaigns along with running the popular BrightonSEO conference.
Paul is a social media strategist working with Unique Digital and author of The F-Commerce Handbook 2012. A social psychologist, Paul co-founded Brainjuicer.com, commercialising the social mindmapping software he developed for his PhD. Paul is currently editor of Social Commerce Today, and former editor of the academic Journal of Memetics.
Tom’s career in digital has taken him from mobile marketing through digital and finally found him in his natural home in Social Media. Tom is a strong digital all rounder and a respected regular on the conference speaking circuit.
Nils is Head of Analytics at Beyond. He previously ran Next Fifteen’s research brand Context Analytics based in San Francisco, now part of Beyond. Nils has more than eighteen years of experience managing research and consulting projects globally for clients such as Cisco, Visa, Sony, and Microsoft. Areas of research specialization include: brand and corporate reputation management, social media marketing, and marketing optimization analysis.
Judith Lewis is a specialist online marketer with skills in SEO, PPC, social media marketing as well as other digital marketing techniques. She was one of the judges for the inaugural UK Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Her clients include Google, Amadeus, & Mimecast.
Katie is currently the head of specialist social division, Isobar Social. Katie manages the social strategy and activation within Isobar across Europe for Chevrolet and Kellogg, and the UK for InBev, Absolut, Malibu, Adidas and Matalan. She is currently focused on evolving and expanding the group into a centre of excellence for social within Isobar and glue Isobar.
Tom is Managing Director at Trendstream, he founded GlobalWebIndex a global survey that provides insights on web involvement, social media and content, clients include BBC, Pepsico, P&G, Dell and Ogilvy. Previously Tom was the Head of Consumer Futures at Universal McCann where he devised the world’s largest social media tracking study. it grew to cover 29 countries and 17,000 respondents. It created a huge online buzz, becoming the piece of seminal research on Social Media.
Brett is currently responsible for leading all GWI research and insight generation, consulting with agencies and corporates to build comprehensive strategies for communications, product development, and business planning. Previously he worked as an analyst at e-Media Institute, a leader in European TV market analysis, and also worked as a macro-economic analyst at Euromonitor International.
Martin has spent over a decade building successful digital products and user experiences across mobile and desktop for global brands like the Guardian, BBC, Sony and Vodafone. He helps run London IA, a network for designers, information architects and writers. Martin blogs about user experience, journalism and digital media at currybet.net and for the Guardian.
Sam founded Chinwag in 1996 for digital media and marketing professionals. He was one of the UK’s first full-time webmasters for Time Out magazine, Executive Producer of BAFTA-nominated movie website, Popcorn and has consulted on projects for clients including Microsoft, BBC and the Bank of England. He sits on the global board of Social Media Week and runs the London event. He’s a frequent speaker and writer on digital marketing and social media as well as mentoring at Seedcamp and running the Digital Mission series.
Luke Brynley-Jones is one of the UK's most experienced social media consultants. In the past 12 years he has helped brands such as Blue Square, YMCA and Orange Business Services to develop effective social media strategies. He writes the popular social media blog, oursocialtimes.com and hosts social media conferences in the UK, US and Europe.