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18th July
  • Event Details:
Wednesday
18th July
9.00 am to 5.00pm
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full prog info.

The Latest in Facebook Marketing Strategies, Tools and Insights

Packed full of case studies, presentations, panel sessions and interviews the conference (18th July) provides a unique opportunity to learn from global brands, their agencies and the leading industry experts.

Starting with a strategic view of Facebook and delving into the techniques, tactics and lessons learnt, there's plenty to help marketers understand how to get the most from Facebook's many opportunities to reach a colossal global audience.

For those wanting to roll-up their sleeves and get stuck into the practicalities of Facebook Marketing, check out the Facebook Marketing Bootcamp (Tue 17th July).

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How do leading brands use Facebook? Hear from:

The Essential Facebook Marketing Training Day - Tues 17th, 9am-5pm
Join us the day before Facebook Marketing 2012 for this unique training boot-camp that will cover everything you need to know to maximise your Facebook marketing results. You get £100 off when you buy a Conference and Training ticket.
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Programme Highlights

Putting the Big Blue 'F' in Social Media Strategy

Richard Ayers, Head of Digital Manchester City FC (& BFI)

How do major brands use Facebook in their social strategy? What are the strengths and weaknesses of the network? What are the best methods for integrating and coordinating with other social platforms? Drawing on experiences from Manchester City FC and The British Film Institute (BFI), discover Facebook’s strategic fit.

A Marketer’s Tour of Timeline & Pages

Kathryn Corrick, Digital Marketing Consultant

The new Timeline layout on Facebook has been well received, but what does it mean for marketing? It may be pretty, but does it work? Some say it reduces fan interaction? And what about Pages? In this session we explore the pros and cons of Timeline for marketing; the resources, the limitations, comparison with Pages with plenty of examples and practical advice.

Discussion: Integrating Facebook Into Your Social Media Strategy (Q&A)

Panel: Richard Ayers (MCFC/BFI Digital), Kathryn Corrick, Vincent Sider (BBC Worldwide)

The panel will reflect on the presentations and explore how Facebook can be integrated into a social media strategy, the considerations for marketers strategically and organisationally, with advice on which steps to consider, opportunities to grab and pitfalls to dodge.

EdgeRank: Optimising Position in the Facebook Newsfeed

Kelvin Newman, Strategy Director, Site Visibility

Edgerank is the algorithm that dictates which if your fans get to see your latest Facebook updates. It's a closely guarded secret, but a set of guiding principles for optimising your Edgerank are emerging. What, when and how often should you post? This session unlocks the techniques for getting the most from Facebook's 'Killer App', its newsfeed.

The Science of Sharing

Nils Mork-Ulnes, Head of Analyics Beyond

The use of social sharing is rapidly proliferating across the web, and Facebook shares four billion pieces of content every day. In this fascinating session Nils will explain how social sharing works, how it is impacting the consumer decision journey and what the future of sharing might hold.

Timeline Meets TV: Engagement through Live Broadcast and Interactive Video

Speakers: Russell Goldsmith & markettiers4dc , Facebook

The BBC decided to stream Wimbledon and the Olympics live to Facebook. Should YouTube be worried? In this session Russell and Vanessa will explain how you can use video marketing to increase engagement and drive purchases. Discover how brands can broadcast live to their fans Newsfeeds and how P&G engaged fans to print coupons and redeem them at Tesco.

Event Information
Tickets can only be booked online using a credit or debit card.
You don't need a Paypal account. Having problems paying?
Ticket Terms
  • A limited number of Early Bird tickets are available.
  • Tickets are non-refundable and non-transferable
  • Contact us for reductions on group bookings (5+)
  • View our full Terms and Conditions
What's included with the ticket?
  • A one-day conference
  • Refreshments
  • Buffet lunch
  • Printed handout
Who's coming?
  • Marketing Directors
  • Marketing and PR Managers
  • Social Media / Community Managers
  • Agencies
  • Journalists
Opportunities
Media Partners
Founded in 2008, The Next Web is one of the world’s largest online publishers that delivers an international perspective on the latest news about Internet technology, business and culture. It’s blog has an active, influential audience and more than 5,1 million visitors a month. The Next Web continues to expand its global presence on and off its website through content syndication, with events that bring the tech-eco system together and the addition of new channels and online services.
We Are Social is a new kind of agency that helps brands to listen, understand and engage in conversations in social media. With offices in New York, London, Paris, Milan, Munich, Singapore, Sydney and São Paulo, they work with clients worldwide including adidas, Heinz, Unilever, Heineken, Kleenex and Hotels.com on local, regional and global projects.
The Marketingblog is definitive, exciting, entertaining and endlessly practical. It is the main UK 'silver bullet' to increase your online influence and awareness - and achieve new business. Now there is also a 65,000 reach newsletter.
Liberate Media is an integrated communications agency formed in 2006. We understand social media and are fusing it with traditional PR techniques to help a wide range of businesses implement a truly connected online and offline communications strategy.
Mixing Digital is a full service agency which helps meet all your event management, digital marketing events, communications, networking, brand building and news-in-brief needs. The team consists of six renowned specialists with over 20 years’ experience in events communications. Their newsletter is read by 6,000 digital marketers and they run their own monthly networking events.
Mashup* is a membership based community of 5,000 executives, entrepreneurs and investors affected by and working within the commercial application of digital technology, products and services.
StartUp Britain is a national campaign by entrepreneurs for entrepreneurs, harnessing the expertise and passion of Britain’s leading businesspeople to celebrate, inspire and accelerate enterprise in the UK. Founded by eight entrepreneurs and launched in March 2011 by the Prime Minister, it is completely funded by private-sector sponsors (AXA, Dell, Intel, Intuit, PayPal and X.commerce).
StartUp Britain seeks to promote entrepreneurship and the benefits to the economy by highlighting the support available to those wishing to start a business and acting as a voice for small business to government.
Marketing Tech is a new publishing hub for the digital marketing industry, working with experts, analysts and bloggers to provide the latest thinking around marketing technology and techniques. They partner with industry thought leaders to promote their brand alongside their industry comment, advice and analysis to our audience of over 90,000 marketing and digital media professionals.
Write for Marketing Tech -
http://www.marketingtechnews.net/blog-hub/write-for-us/
Smarta.com offers free advice and tools for anyone running their own business. They have also recently launched Smarta Business Builder (smarta.com/businessbuilder), a toolkit to make your business better. It takes the best small business technologies and pulls them into one easy-to-use dashboard giving you easy access to the tools you need to start and run your business, wherever you are.
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Speakers
Andy Pang
Measurement Solutions Group Lead,
Facebook

Andy heads up the Measurement Solutions Group at Facebook, which involves him in all aspects of monitoring, analytics and measurement, from product launches to branding and identity. He was previously a Senior Consultant at Metrixlab, the online research company and Marketing and Research Manager at Clear Channel in New York.

Vincent Sider
VP Social Media,
BBC Worldwide
@vincentsider

A highly experienced social media professional, Vincent started his career as Head of Online at MCI WorldCom in France. After co-founding Mobilabs, a popular dating and social networking company in France, he joined BT in 2006 and headed up the social media and online gaming strategy for BT Wholesale.

Dom Dwight
Conversation Manager,
Yorkshire Tea
@domdwight

Dom manages all social media conversations for Taylors brands (Yorkshire Tea and Taylors Coffee). He manages the production of branded content across social media and is developing it into major element of brand strategy. Previously Dom worked as communications editor for Bettys & Taylors.

Sarah Lindley
Brand Executive,
Cadburys Dairy Milk (Kraft Foods)

Sarah has been at Kraft for 2 years marketing Cadburys Dairy Milk 'Singles' and driving digital marketing campaigns. Bringing new products to market from conception to market launch including digital strategy for each product. Previously Sarah managed a Ski School in the French Alps, developing their first digital and social media strategy.

Richard Ayers
Head of Digital,
Manchester City FC
@richardayers

Richard is focused on driving forward the club’s approach to media – by championing innovation, forming unique partnerships and delivering increased audience engagement and reach. For the last few years Richard has focused on a small portfolio of clients including the BFI, the Guardian, Kasabian and was Web Publishing Director for the regionals division of Trinity Mirror until joining Manchester City FC at the end of 2010.

Thomas Messett
Global Editor in Chief, Social Media
Nokia
@tom_messett

Thomas is a digital native who has spent the last three years helping global brands explore the world of social media. Cutting his teeth in the social monitoring industry with Radian6, Thomas managed the integration of their platform into customer service, experience management, marketing and PR departments at major brands like Scottish Power, Centre Parks and Dyson.

Emeric Ernoult
Founder,
Agorapulse
@eernoult

Emeric is a serial entrepreneur with a passion for Facebook marketing. He is the co-founder of AgoraPulse, a Facebook marketing platform based in Paris, France and has advised brands such as Microsoft, Playstation, Virgin Megastore or Disneyland Paris on their Facebook marketing initiatives.

Jeremy Waite
Head of Social Strategy,
@tbgdigital

Jeremy heads up social strategy at TBG Digital. TBG Digital is a Social Media specialist helping global brands to advertise and engage through Facebook and Twitter. The company’s team of experts has delivered more than 550 billion impressions and over 50 million social connections with a focus on ROI.

Adam Lewis
Managing Director,
Immediate Future
@adamlewis10

Adam Lewis is a highly experienced and award-wining digital consultant. Adam's expertise lies in digital communications and includes training and mentoring, creating measurement frameworks, building online communities and producing websites and digital content.

Kathryn Corrick
Digital Communications Consultant
@kcorrick

A decade of digital media experience has seen Kathryn contribute to the likes of McCann Erickson, Digital Britain, New Statesman magazine and the Online News Association. As well as being an independent communications consultant Kathryn is Journalist in Residence at Kingston University, UK Chair for the Online News Association and a member of Women in Journalism. She is on the advisory board of London Social Media Week and World Book Night.

Russell Goldsmith
Digital & Social Media Director,
markettiers4dc
@russgoldsmith

Russell has been involved in online marketing since 1995 when he joined software house Harlequin, setting up their e-commerce site. He is now the Digital & Social Media Director at markettiers4dc, the UKs leading Broadcast Communications agency with over 80 employees and five dedicated broadcast studios, with clients that include Kellogg's, Vodafone, Cisco, and McDonalds. His latest published work is a chapter on ‘The Future of Broadcast’ in the forthcoming book ‘Share This’ from The Chartered Institute of Public Relations, published by Wiley.

Kelvin Newman
Strategy Director,
SiteVisibility
@kelvinnewman

Kelvin is responsible for iTunes most popular Internet Marketing Podcast, downloaded by over a million people. On the show he’s collaborated with a number of the world’s most respected marketers including Seth Godin and Jakob Nielsen. Kelvin is a regular contributor to State of Search and Econsultancy. At SiteVisibility he works with clients such as Hotels.com, FindaProperty, Gala Bingo and uSwitch to deliver their marketing campaigns along with running the popular BrightonSEO conference.

Paul Marsden
Editor,
Social Commerce Today
@marsattacks

Paul is a social media strategist working with Unique Digital and author of The F-Commerce Handbook 2012. A social psychologist, Paul co-founded Brainjuicer.com, commercialising the social mindmapping software he developed for his PhD. Paul is currently editor of Social Commerce Today, and former editor of the academic Journal of Memetics.

Tom Ollerton
Marketing Director,
We Are Social
@mrtomollerton

Tom’s career in digital has taken him from mobile marketing through digital and finally found him in his natural home in Social Media. Tom is a strong digital all rounder and a respected regular on the conference speaking circuit.

Nils Mork-Ulnes
Head of Anallytics,
Beyond
@nilsmu

Nils is Head of Analytics at Beyond. He previously ran Next Fifteen’s research brand Context Analytics based in San Francisco, now part of Beyond. Nils has more than eighteen years of experience managing research and consulting projects globally for clients such as Cisco, Visa, Sony, and Microsoft. Areas of research specialization include: brand and corporate reputation management, social media marketing, and marketing optimization analysis.

Judith Lewis
Head of Search,
Beyond
@judithlewis

Judith Lewis is a specialist online marketer with skills in SEO, PPC, social media marketing as well as other digital marketing techniques. She was one of the judges for the inaugural UK Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Her clients include Google, Amadeus, & Mimecast.

Katie White
Head of Social,
Isobar Social
@ktmatey

Katie is currently the head of specialist social division, Isobar Social. Katie manages the social strategy and activation within Isobar across Europe for Chevrolet and Kellogg, and the UK for InBev, Absolut, Malibu, Adidas and Matalan. She is currently focused on evolving and expanding the group into a centre of excellence for social within Isobar and glue Isobar.

Tom Smith
Managing Director,
Trendstream
@globalwebindex

Tom is Managing Director at Trendstream, he founded GlobalWebIndex a global survey that provides insights on web involvement, social media and content, clients include BBC, Pepsico, P&G, Dell and Ogilvy. Previously Tom was the Head of Consumer Futures at Universal McCann where he devised the world’s largest social media tracking study. it grew to cover 29 countries and 17,000 respondents. It created a huge online buzz, becoming the piece of seminal research on Social Media.

Brett Petersen
Director of Strategy Consulting,
GlobalWebIndex
@Brett_Gwi

Brett is currently responsible for leading all GWI research and insight generation, consulting with agencies and corporates to build comprehensive strategies for communications, product development, and business planning. Previously he worked as an analyst at e-Media Institute, a leader in European TV market analysis, and also worked as a macro-economic analyst at Euromonitor International.

Martin Belam
Principal Consultant,
Emblem
@currybet

Martin has spent over a decade building successful digital products and user experiences across mobile and desktop for global brands like the Guardian, BBC, Sony and Vodafone. He helps run London IA, a network for designers, information architects and writers. Martin blogs about user experience, journalism and digital media at currybet.net and for the Guardian.

Sam Michel
CEO,
Chinwag
@toodlepip

Sam founded Chinwag in 1996 for digital media and marketing professionals. He was one of the UK’s first full-time webmasters for Time Out magazine, Executive Producer of BAFTA-nominated movie website, Popcorn and has consulted on projects for clients including Microsoft, BBC and the Bank of England. He sits on the global board of Social Media Week and runs the London event. He’s a frequent speaker and writer on digital marketing and social media as well as mentoring at Seedcamp and running the Digital Mission series.

Luke Brynley-Jones
CEO,
Our Social Times
@lbrynleyjones

Luke Brynley-Jones is one of the UK's most experienced social media consultants. In the past 12 years he has helped brands such as Blue Square, YMCA and Orange Business Services to develop effective social media strategies. He writes the popular social media blog, oursocialtimes.com and hosts social media conferences in the UK, US and Europe.