A FREE Marketing Seminar for SMEs in Edinburgh 29th May 2012

Our Social Times is teaming up with Constant Contact to host a FREE social media marketing seminar for small & medium-sized enterprises in Edinburgh on Tuesday 29th May 2012. This intensive, half-day event will feature expert speakers on a range of key topics:

The 7-Step Social Media Marketing Strategy
How to Supercharge Your Facebook Marketing
How to Generate New Leads on Twitter
Tips & Tricks for Social Media Success
“Live” Case Studies & Q&A

Featuring expert speakers at the forefront of this exciting industry, including Luke Brynley-Jones (Founder, Our Social Times), Julie Niehoff (Senior Regional Development Director, Constant Contact) this high-value seminar will focus expressly on the needs and interests of SMEs. It will also include a panel discussion featuring small businesses that are already implementing social media effectively within their marketing.

Bookings for the Edinburgh event can be made below. For our seminars in London, Manchester, Birmingham and Essex, see the buttons in the right column.

Programme Highlights

Supercharging Your Facebook Marketing
Julie Niehoff - Constant Contact

It's no secret that Facebook has become a huge part of how people interact, share ideas and recommendations, and interact with brands. But too many businesses aren't seeing results from their Facebook marketing efforts because they are posting content without a plan for turning "fans" into customers and advocates. In this seminar, you'll learn why Facebook is important to your business, the difference between posting and marketing, and ten tips to drive more "likes," more "shares," and more business.
The 7-Step Social Media Marketing Strategy
Luke Brynley-Jones - Our Social Times

To start the day, Luke Brynley-Jones will explain how to create a social media marketing strategy in 7 simple steps. He will highlight all the key questions: Where are your customers? Which social media platforms should you focus on? Which 3rd party tools and applications do you need? Do you have the required skills? How can you manage your time? And how can you measure the results of your activities?
Winning Work with LinkedIn
Adam Gordon, Cognisance Learning

LinkedIn is increasingly acknowledged as a fantastic channel for strategic networking and business development but few professionals understand how to optimise their usage to create powerful opportunities. Adam Gordon will take delegates through his system for using LinkedIn to achieve influence and win customers including best-practice techniques for your profile, how to use LinkedIn Groups effectively and a methodology for finding and connecting with people you don't yet know.
How to Generate New Leads on Twitter
Tamsin Fox-Davies - Constant Contact

Twitter is fast becoming a mainstream communication tool, so now is truly the time to integrate it into your marketing mix. In this session Tamsin will explain how to use Twitter to drive customer engagement and generate new leads. With guidance for novices and experienced Twitter marketers alike, this session will teach you how to run a successful Twitter marketing campaign and measure the results.
The Secret Marketeer: Tips & Tricks for Social Media Success
Panel Discussion

In this fascinating discussion our panel of SMEs and social media experts will confess their most secret tips and tricks to help you succeed in your marketing. Learn about Facebook's "hidden" in-box, discover how to target local customers on Twitter, find out new ways of connecting with influencers on LinkedIn and much more. This session will give you the edge over your competitors - don't miss it.

Event Information

Need help?
- If you experience any problems - please email us info@oursocialtimes.com
- To stay informed about this event, follow us on Twitter
- To join the discussion before and after the event, join our LinkedIn Group
Ticket Terms
- Tickets are FREE
- Maximum 5 tickets per organisation
- We reserve the right to charge a fee of £30+ VAT for no-shows
- View our full Terms and Conditions
What's included with the ticket?
- A FREE one-day seminar in Edinburgh (9am to 1pm)
- Complimentary refreshments
Who's coming?
- SME Marketing Managers
- Business Owners & Directors
- Entrepreneurs
Opportunities
- For press, partner and sponsor opportunities, contact us at info@oursocialtimes.com

Seminar Hosts

Constant Contact®, Inc. helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships.

Our Social Times runs high value social media marketing conferences and courses in the UK, US and Europe. Founded by Luke Brynley-Jones, one of the UK's leading social media consultants and bloggers, the company is a respected centre of social media expertise. Read more on our popular social media marketing blog.

Media Partners

Based in Glasgow, twintangibles is a social media consultancy and research company. It offers a range of professional services focused on assisting organisations to understand, identify and create value from the opportunities presented by social media and the mindset that underpins it.

Book your free ticket now

Local Partners

Speakers

Julie Niehoff
Senior Regional Development Director,
Constant Contact
@julieniehoff

Having spent over 10 years in marketing and communications, including founding two businesses of her own, Julie is a highly experienced small business advisor. She specializes in helping companies and organizations to use technology in their marketing.

Tamsin Fox-Davies
Senior Development Manager UK & Territories,
Constant Contact

Tamsin Fox-Davies is a well known small business marketing mentor with more than ten years' experience in delivering training and advice to SMBs in the UK and Europe. Tamsin joined the Constant Contact team in 2012 as a development manager, and advises UK SMBs on practical ways to achieve real business results from online marketing. In addition, she is the founder of The Entrepreneurs' Finishing School and the inventor of the Sticky Note Marketing System.

Adam Gordon
Founder,
Cognisance Learning
@gordonbdm

Adam Gordon is a recognised LinkedIn authority. His LinkedIn Guide has been read by over 28,000 people. He has been 'Top Influencer' in the McKinsey Quarterly LinkedIn Group for 2 years running and is owner of another popular group, 'Cognisance: Essential Knowledge for Professional Scots'.

AC Muir
Owner,
Illegal Jack's South West Grill
@illegaljacks

Former academic and international distance runner turned restauranteur. As you do.

Luke Brynley-Jones
Director,
Our Social Times
@oursocialtimes

Luke Brynley-Jones is one of the UK's most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.

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