Details
9.00 am to 5.00pm
26th September
Europe's #1 Social CRM, Marketing & Customer Engagement Conference
Social CRM 2012 is a one-day conference that will explore the latest tools and techniques for implementing a successful Social CRM strategy. Join our team of experts for this unique conference that explores the complex and changing relationship between brands and social customers.
Hear from brands and expert speakers at Social CRM 2012 : |
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The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will also be an Exhibition Area featuring leading social CRM tools and services. The ticket price includes lunch, refreshments and a printed handbook. Presentations will be in English and French.
Programme Highlights
How eBay is Implementing Social CRM to Improve Personalisation and Responsiveness
Clelia Morales, Head of EU Social, eBay Europe
In this fascinating presentation, Clelia will provide an insight into how one of the world's largest online retailers is using social CRM theory and practice to provide a more personalised and responsive service for over a million of their customers using social media.
5 Ways to Improve Your Social Media Monitoring Skills
Vincent Van Dessel, CEO, McCann Brussels and Gunther Decker, Marketing Manager, United Biscuits
Creating and implementing an effective social media monitoring programme is essential for developing your social CRM strategy. In this session Vincent (McCann Brussels) and Gunther (United Biscuits) explain how to listen to your customers, how to analyse data and how to predict future behaviour using social media monitoring.
Case Study: Creating a Successful Customer Community
Alexis Bernard, Online Reputation Manager, SNCF and Eric Dos Santos, COO, Dimelo
In social media, as in real life, a good experience can strengthen the link between a brand and its customers. When company experts join the community and respond to questions this rapport only gets stronger and richer. In this fascinating case study Eric (Dimelo) and Alexis (SNCF) will highlight the process, challenges and benefits of creating a successful customer community.
From Social Media Pilot Project to Social CRM
J-P De Clerck, Owner, Conversationation and Gregoire De Clercq, Head of Benelux Marketing, BT Global Services
Social CRM success doesn't happen overnight; it's a staged approach that requires many internal and external steps and processes. From a social media pilot program to a fully-fledged and mature social business program: discover how BT Global Services made it happen.
The State of Social Media for Brands in Belgium
Yves Baudechon, Co-Founder of Social Lab & Page Karma
Which brands are leading the way on Facebook in Belgium? Which brands are successfully engaging their fans? And which really should be doing better? In this fact-packed presentation Yves Baudechon provides a snapshot of social media activity among Belgian brands, citing techniques for success reasons for failure.
Social CRM and Hyperthinking: How Brands Are Adapting to a Radically Transformed Communication Landscape
Philip Weiss, author of 'Hyperthinking' and founder of ZN
In recent years brands have been dramatically transformed by a convergence of forces beyond our control. The internet and social CRM are redefining the relationship between companies and individuals and mindset, not resources, is now key to facing this challenge. In this inspiring session, Phil Weiss describes how ‘Hyperthinking’ can serve as a powerful tool to meet the demands of a new customer base and take advantage of an ever changing world.
How can Social CRM Drive Marketing Results?
Richard Jones, CEO, EngageSciences
This session will examine how marketing results can be supported by a Social CRM approach. Using experience gained from running thousands of social media campaigns with brands such as Nokia, Stella Artois and Rakuten across more than 50 countries, Richard will discuss how it is Social CRM data that is beginning to shape the way brands approach social marketing programs.
Behind the Facade: Integrating Social Media into Internal Processes & Culture
Richard Hughes, Director of Product Strategy, Broadvision
Most companies now recognize the importance of social media to their business. But for many, this is just a “social façade” – away from the gaze of the public, it’s old-style 'business as usual'. To be true social businesses, companies need to embrace the principles of social networking both inside and outside their organizations, making social fundamental to company culture. In this thought-provoking presentation, Richard will explain how to create a truly social business.
Booking Help
- Tickets can be booked online using a credit or debit card, via the PayPal website. You don't need a PayPal account, just enter your card details as you would with a normal transaction.
Having problems paying? Click here to see our troubleshooting page.- Payment by invoice - please contact us at info@oursocialtimes.com or on +44 (0) 845 463 1435
- For general guidence, see our Frequently Asked Questions
Media Partners
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Fusion Marketing Experience was launched in 2011 by Conversionation, an online marketing training firm, founded by J-P De Clerck. The focus of the event is on learning, sharing and providing insights to improve marketing efficiency in a 360° way. |
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Conversity.be focuses on tracing and influencing the impact of digital channels on consumers’ brand preferences and buying decisions. For the past three years, they have been building and testing the effectiveness of social media sites like Twitter, Facebook, LinkedIn, and Netlog and others with one primary goal: business revenue building. Conversity also write an insightful social media blog. |
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Emailvision started in 1999 with a vision of using cutting edge technology to move direct marketing online. From the very beginning, Emailvision offered a cloud-based platform that gave marketers complete control of their online campaigns, without heavy reliance on internal IT. Emailvision’s SaaS product, Campaign Commander, launched in 2000 and for the first time marketers were able to apply best practices in relationship marketing to email marketing. |
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The Bocal is a unique and new initiative that brings together students passionate about web marketing, supervised by experienced professionals from the communication. Find them at bocal.be |
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ZN is the communications agency for global organisations, helping motivated individuals adapt their communications to the Internet age to ensure optimal reach and impact. Their expertise lies in building effective pan-European online strategies, eCampaigns and communication projects, whether for outreach, engagement, sales or branding purposes. |
Presenters
Head of EU Social,
eBay Europe
Clelia belongs to the Relationship Marketing team at eBay where she has been leading the company’s European social media strategy since early 2011. Clelia also oversees consumer and corporate communications across eBay's different European markets.
Head of Benelux Marketing
BT Global Services
Gregoire is head of marketing for the Benelux region, he develops and implements global marketing strategy and social media strategy for BT Global Services - across Benelux and also integrates these campaigns worldwide.
Marketing Manager,
United Biscuits
Over the past 10 years, Gunther has gained in-depth experience of marketing and sales within FMCG and Telecom. Formerly Brand Group Manager at Bongrain Benelux, he is currently Marketing Manager at United Biscuits.
Alexis is part of the Digital Division of the Communication Department at SNCF (Société Nationale des Chemins de Fers, the French National Railway Corporation). He has implemented the railway company's development strategy on web 2.0. since April 2012, when he was his appointment as Head of 2.0 Communications.
Co-Founder
Social Lab & Page Karma
Specialising in marketing, communication and idea generation, Yves is Co-Founder at Social Lab and Page Karma. Social Lab work with brands to amplify their social media presence and engage users, Page Karma helps Facebook page owners to optimise their pages to grow brand awareness.
With more than 15 years experience in marketing and communications working at different agencies and with extensive background in digital marketing and Social CRM, Franky is now heading up the data analytics department at Proximity BBDO.
Previously Head of Social Media at Superdry, Will is recognised as a leading social media marketer with extensive e-commerce experience. He joined EngageSciences earlier this year, and now works with global brands to help them devise, execute and assess the performance of their social CRM strategies.
COO,
Dimelo
Eric oversees the business strategy of Dimelo, the European leader of SocialCRM software he co-founded in 2006. Dimelo help brands such as SNCF, Bouygues Telecom, Danone, 3 Suisses, Peugeot to leverage social media as a powerful way to augment returns of their CRM initiatives, whether in sales, marketing, customer service or customer insights.
Since 2009 Vincent has transformed the McCann to an integrated marketing solutions agency, combining relevant online & offline disciplines His past experience includes cross channel strategic planning in a multitude of sectors in a range of agencies.
Alexandre is the CEO of Dialog Solutions, previously he was senior project manager for McKinsey & Company in Brussels – specialising in innovation, business development, marketing for consumer-facing industries.
Prior to McKinsey, Alexandre was a Project Manager at Procter & Gamble, leading various large projects in software engineering and implementation.
Philip, Founder, Chairman and Chief Hyperthinker of ZN works with leading companies and communication agencies, exploring the challenges and opportunities they and their clients face on the internet and how best to take advantage of the possibilities it creates. He has written a book based on Hyperthinking, a concept he developed - a tool to help his team and clients adapt their thinking to the web. Phillip also co-founded TEDxBrussels and is the chairman of IABC Europe.
As one of BroadVision's most senior technical staff, Richard is integral to guiding product development as well as the strategic success of BroadVision's customers. An avid reader, writer and user of all things Web 2.0, Richard is particularly interested in the social aspect of CRM.
J-P is a customer-centric marketing consultant specialising in B2B touchpoint marketing. He works with businesses to develop integrated social and closed loop marketing strategies. J-P is an analyst, author, blogger and founder of the Fusion Marketing Experience events.
Luke Brynley-Jones is one of the UK's most experienced social media consultants. In the past 12 years he has helped brands such as Accenture, YMCA and Orange to develop effective social media strategies. He has trained over 4,000 marketing and PR professionals in social media marketing, monitoring and engagement. He writes the popular social media marketing blog, oursocialtimes.com and hosts social media conferences in the UK, US and across Europe.
