Our Social Times presents
Event
Details
Monday 23rd May
9.30 am to 6.30 pm
Marines Memorial Club & Hotel
609 Sutter Street
San Francisco, CA 94102
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full prog info.
San Francisco
23rd MAY
book ticket here

Innovations in Social Media Marketing, Monitoring & Engagement

Social Media Marketing & Monitoring 2011 will bring together leading marketing experts, brands, agencies and journalists for an intensive one-day conference in San Francisco.

Following the huge success of this conference last year, we're inviting our team of experts to join us again for an update on the latest strategies, tools and techniques in social media marketing. From Facebook to Foursquare, Groupon to social gaming, social media monitoring, influencer engagement and social CRM - we'll be examining all the latest trends!

Topics we will explore include:

  • Using Social Gaming for Marketing
  • The 5 Golden Rules of Location Marketing
  • Marketing through Personal Business Networks
  • Social Media Monitoring for Brands
  • What Brands can learn from Start-ups
  • How to Identify and Engage with Influencers
  • Social Media Dashboards & Engagement

The conference will be fully interactive with presentations, case studies, Q&A sessions and panel discussions. There will also be some exhibitors showcasing their social media marketing tools and services. The ticket price includes lunch, refreshments and a handbook for the day, plus time for networking at the end of the day.

Last year this event sold out in 4 weeks, so early booking is advised!

Program Highlights

Using Social Gaming Mechanics for Marketing
Rajat Paharia - Bunchball

Gamification can be a critical connection between websites and social media. Game mechanics can provide organic, compelling reasons for users to post, Tweet and connect with their networks to achieve rewards and improve their standing. In this session Rajat Paharia will discuss real-world examples of how sites like USA Network and Bravo TV successfully extended their reach to social networks, and how to best integrate social networks in to a gamification strategy.
The 5 Golden Rules of Location Marketing
Aaron Strout - WCG

While geolocation marketing is a shiny new object for many of us, there are businesses that are not only testing these services but deriving actual benefit from services like foursquare, Facebook Places, Gowalla and Scavenger. During this interactive 30 minute session, co-author of Location Based Marketing for Dummies, Aaron Strout, will give his five golden rules of location marketing and share 3-4 case studies of how businesses are generating ROI from their geolocation programs.
The Customer Perspective: The Six Elements of Engagement
John Zell - Razorfish

With the rise of social media, how do marketers make sense not only of divergent touch points with customers, but the disparate reasons why customers gravitate to them? How does this affect the continuing evolution of how consumers choose to engage with a brand? In this fascinating introduction to the day, John will reveal the surprising findings of Razorfish's recent customer engagement report, including the Six Elements of Engagement.
How to Maximize Engagement from Facebook Ads
Chase McMichael - Infinigraph

Facebook sold $1.86 billion in ads in 2010, about 60% or $1.12 billion of which was self-serve, meaning advertisers bought directly using Facebook's targeting tools. Using crowdsourced social Intelligence can help improve CTR, reduce the cost-per-Like and increase consumer conversation. In this presentation Chase will show 5 key areas on how to maximize your Facebook engagement and share results on how Golden Spoon have achieved ongoing social success with their customers.
Social Media Marketing for Small Business
Elyse Tager - Constant Contact

According to Constant Contact's most recent Small Business Attitudes & Outlooks Survey, small businesses plan to dedicate more dollars to social media marketing activities in 2011. It also predicts increased use of social media tools, which are characterized as additive and complementary to other marketing activities - not a replacement. Small organizations don't have the luxury of full-time dedicated marketing staff, but that is not stopping them. In this session, Elyse will share tips and insights on how small businesses can effectively execute and monitor social media marketing campaigns.
Social Photography: The Future Beyond Apps
Jennifer Neeley - Host - The A-List

The world is speaking through their photos. When Facebook first added photos, its features paled in comparison to sites such as Flickr. But what it lacked in tools it made up for in social connection and now it has more than a billion photos shared per month, making it the number one photo-sharing site on the Web. There is a photo renaissance, this time with social features. Photos are now instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location. In this session Jennifer explores the convergence of photography with mobile and looks at the implications for marketers.


Event Information

Tickets can only be booked online with a credit or debit card using a Paypal or Google Checkout account (unfortunately these services no longer allow payments from non-account holders).
Ticket Terms
  • A limited number of Early Bird tickets are available.
  • Tickets are non-refundable and non-transferable
  • Contact us for reductions on group bookings (5+)
  • View our full Terms and Conditions
What's included in the price?
  • A one-day conference in San Francisco
  • Refreshments (all day)
  • Access to the Exhibition Area
  • A handout with notes
  • Networking drinks
Who's coming?
  • PR & Communications Managers
  • Marketing Strategists & Directors
  • Social Media Experts
  • Bloggers & Journalists
Opportunities
 
Media Partners
oneforty

Boston-based oneforty is your social business hub. We help community managers and social media professionals make sense of the ecosystem of Twitter apps and social media tools. Our products assist with discovery, streamlining workflow, facilitating social business collaboration and maximizing social media ROI. oneforty's roots are deeply ingrained in an expertise in social media. oneforty is the brainchild of Laura @Pistachio Fitton, Twitter for Dummies co-author and speaker on the topic of Twitter for Business.

thesfegotist

The San Francisco Egotist is an anonymously-run website featuring the best creative, the best talent and the best resources in the Bay Area - with the coolest stuff from around the world sprinkled in.

visibilitymagazine

Founded in 2007, Visibility Magazine has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Visibility is published quarterly and covers a wide range of topics.

topseos

The independent authority on search vendors, topseos.com evaluates and ranks the top internet marketing companies. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. Our "pathfinder" service helps you find companies that best fit your business needs.

bestwebdesignagencies

Best Web Design Agencies is the independent authority on web design agencies in the United States. We are dedicated to finding the best agencies to give customers the best possible service available. Our website provides access to independent rankings, the directory service, latest media and job openings.

EMF

The Experiential Marketing Forum (EMF) is an international community of professionals, students and people who share ideas and keep abreast of the newest trends and exciting things happening in the world of media. Join this great think-tank and share ideas that benefit marketers and customers on a global level

 
Exhibitors
brandwatch
Viadeo
marketmesuite
constantcontact
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gold sponsors
brandwatch Viadeo CTCT

Presenters

Luke Brynley-Jones
Founder & CEO,
Our Social Times
@oursocialtimes

Having developed over 40 online communities over the past 10 years, Luke is one of the UK's most experienced social media experts. Founder of Our Social Times, the popular social media marketing blog and events company, Luke consults to leading brands and launches innovative start-ups.

Rajat Paharia
Founder and Chief Product Officer,
Bunchball
@bunchball

Rajat Paharia is the founder and Chief Product Officer of Bunchball. Nitro, Bunchball's Gamification platform, distills concepts from behavioral economics and game design into a web service that enterprises are using to increase user engagement and retention on web sites.

Chris Heuer
Specialist Leader, Social Media
Deloitte Consulting
@chrisheuer

Social media and "holistic business strategist", Chris is a recognised expert on social media. Having founded Social Media Club in 2006 and The Conversation Group in 2007, he joined Deloitte in 2011 and currently advises a range of leading brands on their social media strategies.

Aaron Strout
Head of Location Based Marketing,
WCG
@aaronstrout

Aaron is the head of location based marketing at WCG, where he focuses on mobile and location based marketing and social strategy. He is a regular podcaster, blogger and speaker, and co-author of Location Based Marketing for Dummies.

Renee Blodgett
Founder and CEO,
Magic Sauce Media
@magicsaucemedia

Renee Blodgett is CEO and Founder of Magic Sauce Media, Founder of We Blog the World and co-Founder of Traveling Geeks. She has successfully launched technology companies and their products on four continents.

Giles Palmer
Founder and CEO,
Brandwatch
@joodoo9

Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.

Peyman Nilforoush
CEO & Co-founder,
NetShelter Technology Media
@NetShelter_CEO

A media entrepreneur, visionary, and a pioneer of the vertical media network business, Peyman is responsible for NetShelter Technology Media's overall vision, mission and strategic direction. Under his leadership, NetShelter has become the world's largest media company in the technology sector.

John Zell
VP Global CRM Solutions,
Razorfish

John has global oversight at Razorfish for CRM marketing technology and solutions. A member of the DMA Technology Council and a regular industry speaker, he has helped many Fortune 500 companies to implement CRM solutions. Prior to Razorfish, John was CTO at Protocol.

Gary Lee
CEO,
mBLAST
@gary_r_lee

Gary has over 25 years of experience in high-tech marketing, development and executive management in various global telecom and high-tech companies, including Nortel and Sprint. He currently head's up mBLAST, the powerful and innovative influencer platform.

Dan Martell
Co-founder,
Flowtown
@danmartell

An award winning entrepreneur, Dan is a co-founder of Flowtown, a venture backed startup building a social marketing platform for businesses with active fans & followers. Flowtown has leveraged social media to generate over 30,000 signups within the first 11 months.

Elyse Tager
West Coast Regional Development Director,
Constant Contact
@elysetager

A long-time marketer and entrepreneur, Elyse has helped hundreds of small businesses to implement effective social media and email marketing. A regular speaker on marketing, she is an active member of the Bay Area business community, including Silicon Valley American Marketing Association and the Silicon Valley Chamber of Commerce.

Jodee Rich
CEO,
PeopleBrowsr
@wingdude

Jodee believes Social Media is creating a global collective consciousness that is rapidly shifting the power base from top to bottom. In 2007 Jodee founded PeopleBrowsr, a provider of 3 years of public online conversations packaged into data, campaigns and analytics for Fortune 500 companies.

Jennifer Neeley
Host of The A-List ,
BlogTalkRadio
@jennifered

Jennifer Neeley is a two-time Emmy-nominated media pioneer. As a leading Web Strategist, she now heads up digital media efforts for a number of high-profile clients, helping companies figure out how to make the social web work for them, strategically and tactically.

Chase McMichael
Co-Founder & CEO,
InfiniGraph.com
@chasemcmichael

Chase is a leading veteran in the field of collaboration and marketing intelligence. He has worked at JP Morgan-Chase and Oracle and founded several start-ups. He has been awarded the Marketing Sherpa Viral Hall of Fame award and top honors from Ad-Tech for deploying advanced social campaigns for F500 brands.

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