* You are viewing the archive for September, 2009

The Pros and Cons of Automated Sentiment Detection

Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging, but they did raise some interesting points about...
Read More

...
Read More

A Short Review of BrandWatch’s Dashboard

I had a demo of BrandWatch recently, ably accompanied by Seb Hempstead (Account Exec), and was impressed both by their current Web Dashboard and it's forthcoming incarnation. BrandWatch are serious data-heads. Having started out building monitoring systems for the Br...
Read More

Social Media Monitoring Companies Don’t Use Twitter

I decided to 'follow' every SMM company I could find on Twitter yesterday. I was amazed at how many of the 80 or so companies I looked up either weren't listed by their company name or had just a handful of followers. What are they thinking?! With a few notable exceptio...
Read More