Charity Buzz Monitoring: A “Live” Experiment

Charity reputation online

Now, here’s an experiment. We’ve started getting lots of charity signups for our conference - Monitoring Social Media 09 - taking place later this month in London. Obviously, reputation management is rather important when you’re dealing with people’s generosity and trust and, as I reported last week, as a result many charities monitor social media very actively.

So, we figured we would put this to the test.  Below we have published a random list of 70 UK charities – most of which are large enough to know better than not to monitor social media. Once this post goes out – we’re going to wait and see how many notice our mention of them. We won’t name and shame those that don’t. We’re just curious. I’m thinking we’ll get 4-5 responses – but let’s see.

Cancer Research
Oxfam
The British Red Cross
Royal National Lifeboat Institution
Save the Children
MacMillan Cancer Support
NSPCC
Christian Aid
RSPCA
Salvation Army
Samaritans
Cancer Care
Breast Cancer Care
Action Aid
Amnesty
Barnardos
CPRE
CAFOD
Citizenship
Contact A Family
CAFOD
Diabetes UK
Epilepsy Action
Dogs Trust
Fairtrade
Ms Society
Shelter
National Trust
Warchild
Timebank
Wateraid
Whizz Kidz
WWF
Youthnet
PDSA
Child Reach International
Cancer Backup
Blue Cross
Animaline
Against Breast Cancer
Leukaemia care
Prostate Cancer Research Foundation
Hope for Children
Barnardos
BBC Children in Need
Save the Children
UNICEF
World Vision
Aspire
Guide Dogs
MENCAP
SCOPE
The Wildlife Trusts
Dyslexia Action
Addaction
British Heart Foundation
MSF
Relate
Sue Ryder Care
Wellcome Trust
English Heritage
Notting Hill Housing Group
Abbeyfield
Big Issue
Womankind Worldwide
Homeless International
One World Action
Christian Muslim Forum
NCVO
CSV

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Oct. 21, 2009

  • http://www.search2give.co.uk Chris Houghton

    I read this post and was ecstatic :). At Search2Give we have to deal loads with charities and having lots at the SMM event next month will be an awesome opportunity.

  • http://www.oursocialtimes.com Luke Brynley-Jones

    Glad you’re monitoring things Chris – but it doesn’t look too promising at the moment. 24 hours in and no charity comments! I’m really surprised, especially with the biggies like Oxfam, Save the Children, Bardardos and the like.

  • http://www.search2give.co.uk Chris Houghton

    Ah well, I’m sure I’ll find some to speak to at your event. (I’m James Pipe’s friend by the way)

  • http://www.redcross.org.uk Katrina Crew

    Hi Luke. Great idea. We gotcha! Interesting experiment – we’d love to see who else picks up on this.

    Keep in touch.

    Katrina at the British Red Cross

  • http://delicious.com/britishredcross Alex

    Love the experiment! The British Red Cross has found you, and you’ve been tagged and sent out on our social media update for today.

    We keep an achieve of all mentions on our delicious account (link above)

    Thanks
    Alex

  • http://www.oursocialtimes.com Luke Brynley-Jones

    Thanks Alex and Katrina! The British Red Cross is the winner… but are they also the only contestant monitoring social media?? Time will tell.

  • http://www.rspca-cambridge.org.uk Rosemary Rodd

    And us!

    (RSPCA branch)

    I think it may depend a bit on the volume of social media comment a charity gets. If it’s huge then something innocuous like this won’t show very high up on the radar.

  • http://www.shelter.org.uk sally

    OK – consider yourself monitored by Shelter too then. Good work British Red Cross tho!

  • http://www.oursocialtimes.com Luke Brynley-Jones

    Thanks Sally (and Rosemary). You’re in the leading pack – that’s for sure.