2010 January | Our Social Times

London Inbound Marketing Meetup Kicks off in Style

The London Inbound Marketing Meetup met on Thurs night, in the Pitcher & Piano in Holborn, hosted by me and Murray Newlands and sponsored by Silicon Cloud. I kicked off proceedings with an intro to inbound marketing - what it is, how it works, why it's new and why...

Jan. 29, 2010

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Categories
Inbound marketing
Tags
Dan mason, inbound marketing london, silicon cloud
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Who Really Uses Twitter?

While Twitter is reputedly growing at 700% per annum and hitting the headlines, it's sometimes easy to get carried away with it's significance. Obviously, if you're a daily Twitterer who's plugged in to several active networks and using TweetDeck (or a similar tool) as ...

Jan. 25, 2010

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Categories
Inbound marketing, twitter
Tags
people on twitter, twitter for business, twitter for marketing, twitter for pr, who uses twitter
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A 5-Step Guide to Blog Outreach Marketing

Finding and befriending influential bloggers is one of those things that's easy to say, but quite hard to do. Bloggers (including this one) can be prickly when riled, so there's good reason for taking a cautious approach. That said, an appreciative post on a popular blo...

Jan. 20, 2010

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Categories
General
Tags
blog marketing, blog outreach, commercial blogging, social media advertising, social media marketing, SocialMediaExplorer, sponsored blogging
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How to Build Your Own Social Media Monitoring Tool

While there's a huge and growing market of social media monitoring companies, several of the leading Agencies I know have developed their own monitoring solutions. At MSM09 Robin Grant explained how his team at We Are Social developed a solution using openly available d...

Jan. 14, 2010