London Inbound Marketing Meetup Kicks off in Style

The London Inbound Marketing Meetup met on Thurs night, in the Pitcher & Piano in Holborn, hosted by me  and Murray Newlands and sponsored by Silicon Cloud. I kicked off proceedings with an intro to inbound marketing – what it is, how it works, why it’s new and why it’s so powerful. Unlike ‘social media marketing’ and ‘word-of-mouth marketing’, Inbound Marketing is not well understood in the UK, so it was great to see people nodding – rather than staring in bafflement.

After me, Patrick and Noel from Silicon Cloud pitched in with an intro to Hubspot, the US inbound marketing company. And finally Dan Mason gave an Obama-like speech on the importance of inbound marketing for journalists – and received a round of applause for his efforts.  This was followed by discussion, networking and free drinks (courtesy of Silicon Cloud).  Murray will doubtless publish the photos.

Looking forward to the next one in Feb. Join up if you missed it – it’s going to be an interesting group.

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Jan. 29, 2010

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  • http://Publisher.shopzilla.co.uk Emma

    Hi Luke,

    Thanks for a great (and very inspiring) meetup last Thursday. Was lovely to meet everyone and share ideas on the concept of Inbound Marketing..interesting people with some very interesting views!

    See you at the next one,
    Emma

  • http://www.oursocialtimes.com Luke Brynley-Jones

    Thanks Emma. Glad we inspired! Pressure’s on now for the next one. See you there.