* You are viewing the archive for February, 2010

8 Free Social Media Monitoring Tools You Probably Haven’t Tried

[caption id="attachment_821" align="alignleft" width="512" caption="Trackle's social media monitoring dashboard"][/caption] Here's a list of 8 free (or very cheap) social media monitoring tools we've tried out in the last few weeks. They are all pretty light-touc...
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Social Media and Chaos: A Love Story

Several month's ago I read a fascinating article by John Naughton. He was looking at social media successes - such as Wikipedia and MySpace - and asking the obvious question: who would have thought this would work? When planning to create a new encyclopaedia, you would ...
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Using Social Media to Predict Fashion Trends (Guessing is so 2009!)

Social media monitoring is generally dominated by Marketing, PR and Communications, so it was refreshing to meet Geoff Watts from Stylesignal earlier this month. Geoff and his team have developed a social media monitoring tool for the specific purpose of tracking and pr...
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Why Don’t Social Networks Enable Different Personas?

Our Social Times hosted a workshop last week for about fifteen Communication and Marketing Managers from local authorities. We covered the fundamentals of Inbound Marketing, including blogging, SEO, Twitter, Facebook, LinkedIn and other social networks. As always, I put...
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