http://oursocialtimes.com/index.php/2010/03/how-to-analyse-sentiment-and-benefit-from-the-insight-it-provides/ Social Media Consultancy & Events Wed, 08 Feb 2012 07:18:00 +0000 hourly 1 http://wordpress.org/?v=3.3 http://oursocialtimes.com/index.php/2010/03/how-to-analyse-sentiment-and-benefit-from-the-insight-it-provides/comment-page-1/#comment-626 The Key Issues in Social Media Monitoring Today « The Cube Tue, 16 Nov 2010 15:37:21 +0000 http://oursocialtimes.com/?p=847#comment-626 [...] Sentiment detection is one of the most interesting aspects of social media monitoring. Using a combination of machine learning and natural language processing, brands can now track positive and negative mentions to around 70% accuracy. Be aware though, that these tools require teaching – you can’t get those results from a “black box” solution. Equally, with sentiment context is king; what’s positive for your product team may be inconsequential to your marketing department. [...] [...] Sentiment detection is one of the most interesting aspects of social media monitoring. Using a combination of machine learning and natural language processing, brands can now track positive and negative mentions to around 70% accuracy. Be aware though, that these tools require teaching – you can’t get those results from a “black box” solution. Equally, with sentiment context is king; what’s positive for your product team may be inconsequential to your marketing department. [...]

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