http://oursocialtimes.com/index.php/2010/03/using-social-media-monitoring-to-calculate-the-market-value-of-winter-olympics-athletes/ Social Media Consultancy & Events Wed, 08 Feb 2012 07:18:00 +0000 hourly 1 http://wordpress.org/?v=3.3 http://oursocialtimes.com/index.php/2010/03/using-social-media-monitoring-to-calculate-the-market-value-of-winter-olympics-athletes/comment-page-1/#comment-242 Luke Brynley-Jones Sun, 14 Mar 2010 18:35:09 +0000 http://oursocialtimes.com/?p=833#comment-242 Hi Maria. Yes - I'm sure Lutz and his guys are now working on those enhancements as I write. Hi Maria. Yes – I’m sure Lutz and his guys are now working on those enhancements as I write.

]]> http://oursocialtimes.com/index.php/2010/03/using-social-media-monitoring-to-calculate-the-market-value-of-winter-olympics-athletes/comment-page-1/#comment-235 Maria Ogneva Fri, 12 Mar 2010 06:38:07 +0000 http://oursocialtimes.com/?p=833#comment-235 Pretty cool approach - I like the fact that it includes not just mentions and sentiment but also credibility of the source. I would also add influence of the source and some kind of a message amplification factor (how many retweets, FB shares, Diggs, etc. each mention gets). As we all know, not all tweets are created equal. Pretty cool approach – I like the fact that it includes not just mentions and sentiment but also credibility of the source. I would also add influence of the source and some kind of a message amplification factor (how many retweets, FB shares, Diggs, etc. each mention gets). As we all know, not all tweets are created equal.

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