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New Report: Corporate Blogging Declines while Monitoring Stalls

A report out this week from the Society for New Communications Research trupeted the headline "Blogging Declines as Newer Tools Rule". As a social media blogger, it attracted my attention. It turns out though, what's in decline is the number of Inc. 500 companies...
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6 FREE Seminars in the UK – Social Media Marketing for Small Business

As part of the launch of Constant Contact in the UK, Our Social Times is teaming up with the US-based social media marketing company to run a series of 6 free seminars. Between March and June 2012 we'll be hosting Social Media Marketing for Small Business in London ...
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Social Media ROI Depends on the “Maturity” of Your Approach

During the social media monitoring training course that I hosted in London last Thursday with Marshall Sponder (@webmetricsguru), he suggested an interesting approach to the question of social media ROI. In Marshall's view there are essentially 4 levels of maturi...
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Which Department Should Lead Your Social Media Activities?

Deciding who takes the lead on social media is one of the biggest questions that big brands (and lesser mortals) are facing today. I recently wrote a post about the best social media management structures for large organisations, highlighting the point that moving t...
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