* You are viewing the author archive

The Confusing Truth About “Share this” Buttons on Emails

We've all seen social media "Share" buttons on emails and wondered if they really work. Well, a new infographic from GetResponse (below) tells us the answer: they don't but, then again, they do. Confused?  You're not alone. Using "share" buttons or icons appa...
Read More

We’re Hiring! Social Media Events Assistant Needed – Cambridge UK

Can you fill this chair? We've just opened our new office outside Cambridge (UK) and, to fill the space, we're expanding our team. If you're a smart, social media marketing and events kind of person, or you know someone who is, read on... We're recruiting a Soci...
Read More

4 Examples of Social Media “Amplification” in Action

One of the biggest social media marketing buzzwords this year will doubtless be: amplification. Amplification is the concept of taking a positive action - a purchase, a light-touch interaction or full-on review - saving it and then sharing it far and wide. After all, 9...
Read More

Customer Care Survey Reveals Just 5% Complain via Social Media

It's always nice to receive a UK-focused social media report, so I was pleased to read a new survey from eGain into how British consumers prefer to make complaints. It's not quite what I expected though.  Apparently, while more than 60% of 18-35 year olds prefe...
Read More