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Social Email: Clash of Cultures or Marketing Dynamite?

In the words of Brian Solis, "Email is technically the largest untapped social network in the world". Although on one level that's a pretty obvious statement, on another it's a really astute observation that starts you wondering why we're all so excited about Twitter an...
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The Top 5 Questions for B2B Social Media Campaigns

I had a meeting with one of our newest (yet to be announced) clients on Friday. It's a solid B2B business that's seeking to leverage the power of social media to connect with senior decision-makers in various industry sectors around the world.  It's becoming a familiar...
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