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Social Media in Business

SMIB on Friday offered some interesting pointers for companies making their first foray into the arena of social media marketing. As always Neville Hobson was good value. He showed us an advert for a marketing role at Best Buy which stated “250 Twitter followers”...
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The Benefits of Social Media Monitoring for Charities

Benefits of Social Media Monitoring for Charities Ten years ago I was helping leading charities in the UK, including Christian Aid, YMCA, Woodland Trust, Epilepsy Action and Breast Cancer Care, to develop online communities. Since then the game has changed. It’s no l...
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BT Customer Services Turns to Twitter

[caption id="" align="alignleft" width="400" caption="BT Care on Twitter"][/caption] BT has finally followed the inexorable shift towards realtime, responsive customer services and opened a BT Twitter account for customer services. BT Care asks vistors "Have a question...
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