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Stop Press: Publishers Start to Take Social Media Seriously

Finally, ten years after I first began building "online communities", five years after MySpace took the world by storm, four since Facebook stole their social networking crown and 18 months after Twitter went mainstream - publishers are starting to take social media ser...
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The Pros and Cons of Automated Sentiment Detection

Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging, but they did raise some interesting points about...
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Companies Failing to Measure ROI of Social Media Campaigns

[caption id="" align="alignleft" width="320" caption="Companies Failing to Measure Social Media"][/caption] A social media report claims that the vast majority of companies are still not adequately measuring the success of their social media campaigns. The MarketingPro...
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What’s Wrong With Social Media Monitoring Services

I've been following an interesting debate over on No Man's Blog about whether social media monitoring services are all their cracked up to be. In the original post Asi Sharabi launches a visceral assault on social media monitoring services, citing Radian6, BuzzMetrics, ...
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