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6 FREE Seminars in the UK – Social Media Marketing for Small Business

As part of the launch of Constant Contact in the UK, Our Social Times is teaming up with the US-based social media marketing company to run a series of 6 free seminars. Between March and June 2012 we'll be hosting Social Media Marketing for Small Business in London ...
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Social Media ROI Depends on the “Maturity” of Your Approach

During the social media monitoring training course that I hosted in London last Thursday with Marshall Sponder (@webmetricsguru), he suggested an interesting approach to the question of social media ROI. In Marshall's view there are essentially 4 levels of maturi...
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The Confusing Truth About “Share this” Buttons on Emails

We've all seen social media "Share" buttons on emails and wondered if they really work. Well, a new infographic from GetResponse (below) tells us the answer: they don't but, then again, they do. Confused?  You're not alone. Using "share" buttons or icons appa...
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4 Examples of Social Media “Amplification” in Action

One of the biggest social media marketing buzzwords this year will doubtless be: amplification. Amplification is the concept of taking a positive action - a purchase, a light-touch interaction or full-on review - saving it and then sharing it far and wide. After all, 9...
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