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Customer Care Survey Reveals Just 5% Complain via Social Media

It's always nice to receive a UK-focused social media report, so I was pleased to read a new survey from eGain into how British consumers prefer to make complaints. It's not quite what I expected though.  Apparently, while more than 60% of 18-35 year olds prefe...
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Small Business Survey Reveals That 81% of SMEs Now Use Social Media

My friends at Constant Contact recently published a report on small business usage of social media, taken from a survey of 2000 SMEs. I've had a look through now and the results are actually pretty amazing. It seems SMEs are adopting social media at an extremely ra...
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5 “Predictions for Social Media in 2012″ Blog Posts You Should Read

Rather than post up my predictions for 2012, this year I thought I'd highlight 5 of the best "social media predictions for 2012" posts and do a little critique of them. Sound fun? Read on MacDuff... Marc Andressen on Cnet This is my favourite social media "Pre...
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Twitter Extends the Lifetime of the Humble Tweet

One of the major problems with Twitter, especially for Marketers, has been it's ephemerality. A report in 2010 suggested that the active lifespan of a Tweet was effectively 1 hour - in that 92% of all the re-Tweets happen during that single hour. After that, you might...
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