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Why location marketing is no longer just about places

When I heard that Facebook were dropping Facebook Places, I was quite surprised. Given that location marketing is just seeming to hit the mainstream, dropping it from the leading social network would be a peculiar move, right? Well, it turns out they do see loca...
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The 3 Best Social Media Management Structures for Large Organisations

One of the most frequently asked questions in large organisations today is: "What is the best management structure for our social media activities?" This rather broad question belies a multitude of important sub-questions: which department should take the lead? ...
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5 Reasons to Ditch Facebook and Start Using Google+ Pages

In the end Google got bullied into releasing Pages for organisations quite a lot earlier than expected. On their release yesterday they immediately offered companies a simple, easy to use alternative to the clutter of Facebook Pages. But why shift to Google+ when yo...
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Social CRM 2011 – New York Summary & Presentations

The second in the series of Social CRM conferences I'm running this year took place at Tribeca Cinemas in New York on Thursday - and I'm pleased to say it was, once again, a fascinating day. Here's a run-down of the sessions. You can view the presentations on our Sl...
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