Why location marketing is no longer just about places
When I heard that Facebook were dropping Facebook Places, I was quite surprised. Given that location marketing is just seeming to hit the mainstream, dropping it from the leading social network would be a peculiar move, right?
Well, it turns out they do see loca...
Nov. 21, 2011
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One of the most frequently asked questions in large organisations today is: "What is the best management structure for our social media activities?"
This rather broad question belies a multitude of important sub-questions: which department should take the lead? ...
In the end Google got bullied into releasing Pages for organisations quite a lot earlier than expected. On their release yesterday they immediately offered companies a simple, easy to use alternative to the clutter of Facebook Pages. But why shift to Google+ when yo...
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