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What Makes a Consumer a Fan?

This is a guest post from Tuhin Roy, Co-founder of Fanzy. I met Tuhin at one of my events in London and, I see a lot of Facebook apps, but I think he's onto something. See if you agree. Have you ever been perplexed to see someone walking down the street wearing a...
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Social Media Trends for 2011: Influence Analysis

Influencer analysis has really come into it's own in the last 12 months and I see this being a huge growth industry in 2011. A few weeks back I highlighted Klout's push to be come the default influence analysis grader online and now, thanks to Brian Solis, I've si...
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Why Influence Analysis is the New Credit Rating

I've written about Influence a few times in the past year - including a somewhat plaintive post asking whether flawed influence measurement is better than no influence measurement. I've also hosted a Bootcamp at which the "influence" calculations of certain leading free...
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8 Free Social Media Monitoring Tools You Probably Haven’t Tried

[caption id="attachment_821" align="alignleft" width="512" caption="Trackle's social media monitoring dashboard"][/caption] Here's a list of 8 free (or very cheap) social media monitoring tools we've tried out in the last few weeks. They are all pretty light-touc...
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