Reputation Management | Our Social Times

4 Simple Steps for Managing Your Reputation on Social Media

Let me ask you some questions. Do you keep a list of the people who have access to your corporate Twitter account? Do you change your account passwords regularly? Have you set in place clear guidelines for social media engagement? Are you monitoring the names of ...

The Six Phases of PR Engagement

A couple of weeks ago I hosted a social media monitoring conference in Boston. As always, there was a heavy emphasis on PR monitoring and measurement. We were lucky enough to have Katie Delayhaye Paine, aka the Queen of Measurement, as the keynote. She reiterated...

A 5-Step Guide to Reputation Management Using Social Media

The case for buzz monitoring and reputation management has been demonstrated repeatedly in recent years. A study from the London School of Economics last year revealed that a 2% reduction in negative word of mouth boosts sales growth by 1% and Dell has attributed a mone...