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How to Analyse Sentiment and Benefit from the Insight it Provides

With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the In...
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Social Media Monitoring Goes Niche

One of the most interesting points made at Monitoring Social Media 09 last month was the suggestion from Matthäus Krzykowski (VentureBeat) that monitoring could be made more accurate by narrowing the focus of the tools down to a specific industry. It stands to reason r...
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Microsoft to Launch Social Media Monitoring Tool

Microsoft is planning to launch a social media monitoring tool - that allows users to aggregate social media feeds from Twitter, YouTube, Flickr, Facebook and more into a single interface. Dubbed "Looking Glass" the service will be tested over the coming months for a pr...
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The Pros and Cons of Automated Sentiment Detection

Last month The New York Times featured an article on sentiment detection which was also picked up by ReadWriteWeb. These articles only skimmed the surface of the many hundreds of social media monitoring services emerging, but they did raise some interesting points about...
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