The Future of Online Marketing in One Word: Authority
While social media commentators have all been focused on Google+, something else has been happening at the Googleplex that may prove more significant. Google is changing how it rates and ranks web-pages towards a single, defining criteria: authority.
Firstly, in ...
Jul. 27, 2011
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General, SEO, Social Search -
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google authority, Social Search, social seo -
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