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The Future of Online Marketing in One Word: Authority

While social media commentators have all been focused on Google+, something else has been happening at the Googleplex that may prove more significant. Google is changing how it rates and ranks web-pages towards a single, defining criteria: authority. Firstly, in ...
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3 Reasons to Drop Everything and Focus on Social SEO

Social media marketers have often looked down on the murky, grey/black hat world of Search Engine Optimisation (SEO). But all that's set to change. SEO and social media marketing are in the process of merging in an unholy, but potentially hugely valuable alliance. "...
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Google Instant or Google Irritant?

[caption id="" align="aligncenter" width="460" caption="Useful, or an annoying gimmick?"][/caption] So Google has speeded up search. Brilliant! But then again, it was pretty damn fast already, wasn't it? I don't recall popping out for a coffee while their servers chu...
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Do Social Media Recommendations Herald The End of Google’s Dominance?

Just read a fascinating if slightly over-egged article on Mashable called "5 Reasons Google And Search Won't Dominate The Next Decade". The suggestion is that through a combination of predictive suggestions - i.e. offering you things you might want, based on what you've...
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