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Which Department Should Lead Your Social Media Activities?

Deciding who takes the lead on social media is one of the biggest questions that big brands (and lesser mortals) are facing today. I recently wrote a post about the best social media management structures for large organisations, highlighting the point that moving t...
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Customer Care Survey Reveals Just 5% Complain via Social Media

It's always nice to receive a UK-focused social media report, so I was pleased to read a new survey from eGain into how British consumers prefer to make complaints. It's not quite what I expected though.  Apparently, while more than 60% of 18-35 year olds prefe...
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Social CRM 2011 Paris – Summary & Presentations

We hosted the 3rd in our series of Social CRM conferences yesterday - Social CRM 2011 Paris - with the largest audience to date. Over 150 brands, agencies, journalists and bloggers joined us at the Hotel Royal Champs Elysees for an insightful day of presentat...
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The 3 Best Social Media Management Structures for Large Organisations

One of the most frequently asked questions in large organisations today is: "What is the best management structure for our social media activities?" This rather broad question belies a multitude of important sub-questions: which department should take the lead? ...
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