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The Confusing Truth About “Share this” Buttons on Emails

We've all seen social media "Share" buttons on emails and wondered if they really work. Well, a new infographic from GetResponse (below) tells us the answer: they don't but, then again, they do. Confused?  You're not alone. Using "share" buttons or icons appa...
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Social Email: Clash of Cultures or Marketing Dynamite?

In the words of Brian Solis, "Email is technically the largest untapped social network in the world". Although on one level that's a pretty obvious statement, on another it's a really astute observation that starts you wondering why we're all so excited about Twitter an...
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