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Social CRM: The Official Buzzword of 2010

If 2009 was the breakthrough year for social media monitoring, then social CRM is most definitely the buzzword of 2010. I suppose it's only logical that, once companies have started listening to customers, learning all about their tastes and interests and finding out wh...
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Social Media Conferences: New York, San Francisco, London, Boston, Miami and Paris

I'm pleased to announce a series of excellent social media monitoring and marketing conferences that my event company - Influence People - will be hosting over the coming months (see below). In celebration, we're running a 2-for-1 offer on tickets bought between now an...
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How to Analyse Sentiment and Benefit from the Insight it Provides

With just two weeks until Monitoring Social Media Bootcamp, we thought we’d give you a taster of the event with a series of posts about the workshops we’ll be having. First up is Marshall Sponder’s session called “How to Monitor Sentiment and Benefit from the In...
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Using Social Media Monitoring to Calculate the Market Value of Winter Olympics Athletes

Lutz Finger and his team from Fisheye Analytics have just published an interesting social media monitoring report on the Winter Olympics in Vancouver. They looked at the coverage each athlete received in online news and social media combined, then calculated a "mark...
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