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Do Google +1s Impact Your Search Rankings?

This is a guest post from Marcus Taylor, Head of Social Search, SEOptimise, re-published from their blog. Several months ago I ran some tests on the impact of Facebook Likes on Google Rankings. After receiving several e-mails and tweets asking whether Google +1s hav...
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The Future of Online Marketing in One Word: Authority

While social media commentators have all been focused on Google+, something else has been happening at the Googleplex that may prove more significant. Google is changing how it rates and ranks web-pages towards a single, defining criteria: authority. Firstly, in ...
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What Does Social Search Mean for Businesses?

We've all heard a lot about Social Search and the way search engines are moving towards real-time results - but what does it mean for brands and businesses? A social search report just out from immediate future provides a helpful and user-friendly introduction to...
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Do Social Media Recommendations Herald The End of Google’s Dominance?

Just read a fascinating if slightly over-egged article on Mashable called "5 Reasons Google And Search Won't Dominate The Next Decade". The suggestion is that through a combination of predictive suggestions - i.e. offering you things you might want, based on what you've...
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