In the words of Brian Solis, "Email is technically the largest untapped social network in the world". Although on one level that's a pretty obvious statement, on another it's a really astute observation that starts you wondering why we're all so excited about Twitter an...

Earlier this year I was told "off the record" by an events company manager that she was simply adding the words "social media" to her events in order to sell the tickets. I guess, if it works...  But the sad fact is, I've attended several social media events in the pas...