* You are viewing Posts Tagged ‘Social Media for Customer Services’

Analysis: Top Social Media Trends for Customer Services in 2012

Kate Leggett from Forrester published a blog post this week highlighting her Top Trends for Customer Services in 2012. There are the usual predictions for more use of BPM (Business Process Management) for streamlining processes and SaaS and cloud solutions for managing ...
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Two Facebook Changes that Matter for Customer Services

Ever since Mark Zuckerberg made his F8 presentation and demonstrated the soon-to-be-released Facebook Timeline, News Ticker and other assorted Facebook changes, marketing teams have been dissecting his words for hints of new opportunities, and perhaps lost ones. ...
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3 Killer Statistics That Show Why Customer Service Trumps Marketing

I've noticed a convergence of problems in social media marketing recently. Companies are told they have to engage with customers via social media and that, if they don't, they'll rapidly become redundant. If you do this, though, pretty soon you'll realise you've ...
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Does Social CRM Really Exist?

I was fortunate enough to attend the #dellb2b Huddle at Google's offices in London last week, hosted by Neville Hobson (WCG) and Kerry Bridge (Dell) where Brian Solis gave an impassioned keynote about B2B social media. As I'm currently winding up for Social CRM 2011...
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