Analysis: Top Social Media Trends for Customer Services in 2012
Kate Leggett from Forrester published a blog post this week highlighting her Top Trends for Customer Services in 2012. There are the usual predictions for more use of BPM (Business Process Management) for streamlining processes and SaaS and cloud solutions for managing ...
Feb. 08, 2012
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I've noticed a convergence of problems in social media marketing recently.
Companies are told they have to engage with customers via social media and that, if they don't, they'll rapidly become redundant. If you do this, though, pretty soon you'll realise you've ...
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