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	<title>Our Social Times &#187; Dan mason</title>
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	<description>Social Media Consultancy &#38; Events</description>
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		<title>London Inbound Marketing Meetup Kicks off in Style</title>
		<link>http://oursocialtimes.com/index.php/2010/01/london-inbound-marketing-meetup-kicks-off-in-style/</link>
		<comments>http://oursocialtimes.com/index.php/2010/01/london-inbound-marketing-meetup-kicks-off-in-style/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 01:06:22 +0000</pubDate>
		<dc:creator>Luke Brynley-Jones</dc:creator>
				<category><![CDATA[Inbound marketing]]></category>
		<category><![CDATA[Dan mason]]></category>
		<category><![CDATA[inbound marketing london]]></category>
		<category><![CDATA[silicon cloud]]></category>

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		<description><![CDATA[The London Inbound Marketing Meetup met tonight, in the Pitcher &#038; Piano in Holborn, hosted by me  and Murray Newlands and sponsored by Silicon Cloud. I kicked off proceedings with an intro to inbound marketing - what it is, how it works, why it's new and why it's so powerful. Unlike 'social media marketing' and 'word-of-mouth marketing', Inbound Marketing is not well understood in the UK, so it was great to see people nodding - rather than staring in bafflement.]]></description>
			<content:encoded><![CDATA[<p>The London <a title="London Inbound Marketing Meetup" href="http://www.meetup.com/InboundMarketing/?a=mu_9idqihtwy8">Inbound Marketing Meetup</a> met on Thurs night, in the Pitcher &amp; Piano in Holborn, hosted by me  and <a title="murray newlands" href="http://www.murraynewlands.com">Murray Newlands</a> and sponsored by <a title="Silicon cloud" href="http://www.siliconcloud.com">Silicon Cloud</a>. I kicked off proceedings with an intro to inbound marketing &#8211; what it is, how it works, why it&#8217;s new and why it&#8217;s so powerful. Unlike &#8216;social media marketing&#8217; and &#8216;word-of-mouth marketing&#8217;, Inbound Marketing is not well understood in the UK, so it was great to see people nodding &#8211; rather than staring in bafflement.</p>
<p>After me, Patrick and Noel from Silicon Cloud pitched in with an intro to <a title="Hubspot" href="http://www.hubspot.com">Hubspot</a>, the US inbound marketing company. And finally <a title="Dan Mason" href="http://www.danmason.co.uk">Dan Mason</a> gave an Obama-like speech on the importance of inbound marketing for journalists &#8211; and received a round of applause for his efforts.  This was followed by discussion, networking and free drinks (courtesy of Silicon Cloud).  Murray will doubtless publish the photos.</p>
<p>Looking forward to the next one in Feb. Join up if you missed it &#8211; it&#8217;s going to be an interesting group.</p>
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