We have some of the UK’s finest digital PR and marketing thinkers, in the form of Alan Moore (SMLXL), Neville Hobson (The Hobson & Holtz Report) and Antony Mayfield (iCrossing), plus a selection of the world’s leading social media monitoring experts, including Brad Little (Nielson Buzzmetrics), Giles Palmer (Brandwatch), Mark Rogers (Market Sentinel) and Nick Koudas (Sysomos). We have the best creative thinkers from leading agencies, including Marshall Manson (Edelman), Amelia Torode (VCCP), David Cushman (Brando Social), Matt Atkinson (EHS Brann) and Robin Grant (We Are Social).

We also have a raft of highly valuable case studies and examples of how brands are benefiting from social media monitoring, including Skype, STA Travel, Compare the Market, Tesco and Google Android. We are particularly excited about the latter, for which Chris Thomas from The Conversation Group will present a competitive analysis of Google’s launch of the G1 handset, based entirely on the social media buzz which surrounded it.

The aim of the conference is primarily to share knowledge and experience, so we’ll be inviting interaction throughout the day and actively seeking out controversial points of discussion. As such our three panel sessions, “The ROI of Social Media”, “What’s Wrong with Social Media Monitoring Companies” and “The Future of Social Media Monitoring” will seek to resolve some of the key issues that brands, PR and marketing agencies are grappling with today.

For more information and tickets visit www.monitoring-social-media.com