Our Social Times » Monitoring Social Media 09

Monitoring Social Media 09: A Short Funky Video

Luke Brynley-Jones — Fri, 11 Dec 2009 14:48:12 +0000

We don’t yet have the full video footage of Monitoring Social Media 09 (MSM09), so we’ve put together a funky little video using pics from the day. We used Animoto for this which, if you’re interested, is a really, mind-crushingly simple way of creating a fun, short video. They cleverly limit free accounts to 30 second clips, which (we suspect) matches the amount of a song track you can use without paying a licence fee – hence the proper music. Enjoy!

Social Media Monitoring Goes Niche

Luke Brynley-Jones — Thu, 03 Dec 2009 08:53:46 +0000

One of the most interesting points made at Monitoring Social Media 09 last month was the suggestion from Matthäus Krzykowski (VentureBeat) that monitoring could be made more accurate by narrowing the focus of the tools down to a specific industry. It stands to reason really. If you narrow down the lexicon you start to reduce the opportunities for error. For example, if you’re talking within the telecoms industry, “Orange” is likely to mean the mobile operator, rather than the fruit or the colour. By focusing in this way, Matthäus claimed companies could dramatically improve the accuracy of certain key attributes of social media monitoring tools, such as sentiment detection.

The announcement then that MediMix is launching a social media monitoring tool targeted at the pharmaceutical, medical device and biotech industries looks like proof that this logic holds. ScanBuzz™ is already being used to monitor the top 200 products and 100 corporate brands and, in industries where consumer scare stories can be fatal, a quick, informed response could save these companies millions if not billions. Expect to see more of these niche tools launching in 2010. There it is – my first prediction for the coming year!

Monitoring Social Media 09 – Photos & Presentations

Luke Brynley-Jones — Wed, 18 Nov 2009 17:21:19 +0000

Over 200 delegates from around the world attended our conference Monitoring Social Media 09 yesterday in London, including more than 100 PR and marketing execs, 40 leading brands and 15 social media monitoring companies.

We managed to squeeze 12 presentations and 3 panel sessions into the day without everyone losing the plot – and, with a little help from the energetic Giles Palmer (and his extravagant tache – see the flickr photos) energy abounded throughout the day.

From our live twitter feed (on the big screens) and the general feedback we’ve received, it seems like conference went down really well. Thank you to everyone who attended and took part!

Special thanks go out to Marshall Sponder who stepped in at the last minute and gave a killer presentation on The Future of Social Media Monitoring, then participated in a great discussion of the same title. We’d also like to thank our sponsors for the day, Visible Technologies, without whom the food would have been less delicious and the wine glasses a little smaller.

For those who missed it here are some useful links:

A great series of blog posts at Trendpreneur.com (@jennielees) that cover the whole event.
Presentations from: Alan Moore, Antony Mayfield, Neville Hobson, Tim Callington, Marshall Sponder, Giles Palmer, Celia Pronto, Paul Alexander, Brad Little, Chris Thomas.
Flickr set of photos taken during the conference. Sadly none of Richard the IT guy.
Twitter pics from the event
Twitter list of speakers and panellists
A Delicious tag with lots of useful MSM09-related posts – thanks to @spreadingjam
A downloadable list of Tweets about the event (during the day) – thanks to @jas
A really fascinating visualisation of #msm09 tweets – thanks to @dbarrowcliff

We will be posting up and sharing videos of the presentations and interviews with attendees over the coming week (we had another event today – so we’re taking a break tomorrow). We are also taking ideas and suggestions for future events - so comments please everyone. Murray Newlands, who attended MSM09, has just started a blog on social media marketing which may be of interest to other attendees.