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The ROI of Social Media: Where’s the Money?

What is the ROI of social media? Although I've heard that question a thousand times in the last year - I've never heard a convincing answer. Until tonight. I'm proud to say I was on the panel at the Chinwag event entitled "Where's the Money" during which this happened....
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The Business Case for Social Media Monitoring

I'm (finally!) able to publish the excellent presentation that Ann Longley, Strategy Director at MediaEdge: CIA, gave at Monitoring Social Media 09 last month. Her insights into the "new stock exchange" of brands - based on the number and sentiment of online mentions - ...
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