Although I'm a social media marketer, I have to say, I rarely advise clients towards advertising. Usually there's a lot of work to be done simply building up their social media presence towards genuine engagement, and that's a major task in itself. A recent project I...

Finding and befriending influential bloggers is one of those things that's easy to say, but quite hard to do. Bloggers (including this one) can be prickly when riled, so there's good reason for taking a cautious approach. That said, an appreciative post on a popular blo...