Finally: Proof that you DON’T need to measure social media ROI
Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn't the primary measure of success in social media. A SmartBrief report, that somehow slipped under our radar last year, included a slide (be...
Jun. 09, 2011
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social media measurement, Social media ROI -
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A couple of weeks ago I hosted a social media monitoring conference in Boston. As always, there was a heavy emphasis on PR monitoring and measurement.
We were lucky enough to have Katie Delayhaye Paine, aka the Queen of Measurement, as the keynote. She reiterated... 
When I hosted Monitoring Social Media 09 in November last year, attendees were asking the same few questions: “what are the best tools for listening to our customers?” and “how can we use social media to protect our brand and reputation?” We also had the perenni... 
Founded by Luke Brynley-Jones, one of the UK's most experienced social media consultants, Our Social Times is a popular social media marketing blog. We also run high quality 
