During the social media monitoring training course that I hosted in London last Thursday with Marshall Sponder (@webmetricsguru), he suggested an interesting approach to the question of social media ROI.
In Marshall's view there are essentially 4 levels of maturi...
Jan. 30, 2012
Finally, after thousands of wasted hours trying to track returns and develop complex models, we have conclusive proof that ROI isn't the primary measure of success in social media. A SmartBrief report, that somehow slipped under our radar last year, included a slide (be...
Jun. 09, 2011
Continuing our preview of workshops at Monitoring Social Media Bootcamp next week, Katy Howell (Managing Director, Immediate Future) will be hosting a hugely valuable session on how to measure the success of your social media marketing campaigns. It's going to be quite ...
Mar. 23, 2010
[caption id="attachment_780" align="alignleft" width="500" caption="Luke Brynley-Jones talks with Philip Hofmeyr at Social Media Measurement & Monitoring (photo: Benjamin Ellis)"][/caption]
So who's making the money in social media measurement and monitoring? I w...
Feb. 08, 2010
Founded by Luke Brynley-Jones, one of the UK's most experienced social media consultants, Our Social Times is a popular social media marketing blog. We also run high quality social media conferences, courses and worshops in the UK, US and Europe. Read More
