While Twitter is reputedly growing at 700% per annum and hitting the headlines, it's sometimes easy to get carried away with it's significance. Obviously, if you're a daily Twitterer who's plugged in to several active networks and using TweetDeck (or a similar tool) as ...

SMIB on Friday offered some interesting pointers for companies making their first foray into the arena of social media marketing. As always Neville Hobson was good value. He showed us an advert for a marketing role at Best Buy which stated “250 Twitter followers”...