Details
9.30 am to 6.30 pm
Cavendish Conference Centre
22 Duchess Mews
W1G 9DT London
Programme
08.30 Arrival, Tea & Coffee
09.30 Welcome & Introduction
Luke Brynley-Jones - Founder, Our Social Times
09.40 The Social Contract: Realizing the Promise of Social CRM
Brent Leary - Co-founder, CRM Essentials LLC
10.20 Three Reasons why You Are Going To Implement Social CRM
Esteban Kolsky - Founder, ThinkJar
11.00 Why Social CRM Requires Every Department to Raise their Game
Mitch Lieberman - VP Strategic Marketing, Sword Ciboodle
11.30 Break for coffee & real-time conversation
11.55 Implementing Social Media Listening & Engagement for Global Brands
Catriona Oldershaw, Managing Director UK, Synthesio
12.25 Discussion Panel: Implementing Social CRM for Brands
Chair: Mark Tamis (Net-7), Esteban Kolsky (ThinkJar), Mitch Lieberman (Sword Ciboodle), Eric Stahl (Salesforce.com)
13.10 Break for lunch, emails & fresh air
14.00 How to Identify Social Media Mentions That Matter
Giles Palmer, Managing Director, Brandwatch
14.30 How to Grow Your Internal Corporate Network to Leverage Collective Knowledge and Experience
Eric Stahl - Senior Director of Product Marketing, EMEA & Xabier Ormazabal - Senior Manager, Product Marketing, EMEA, Salesforce.com
15.00 Managing Multi-Channel Relationships for Marketing
Luis Carranza, Head of Social Media, Chemistry Communications Group
15.25 5 reasons Why Companies Need Their Own Social CRM Platform
Richard Hughes, Head of Product Strategy, BroadVision
15.50 Break for afternoon nap, tea & biscuits
16.10 The Future of Social CRM
Mark Tamis, Net-7
16.40 Discussion: SCRM & The Customer Perspective: Privacy, Ownership & Expectations
Chair: Richard Sedley (Commercial Director, Foviance), Richard Hughes (BroadVision), Chris Butler (COO, WeCanDo.Biz), Brent Leary (CRM Essentials)
17.25 Summary and Close
Luke Brynley-Jones, Founder - Our Social Times
17.30 - 18.30 Networking Drinks
Presenters
Esteban Kolsky is one of the world's leading sCRM experts. With over 22 years experience in customer service and CRM, including 8 years at Gartner, he currently runs ThinkJar, an advisory and research think-thank focused on Customer Strategies.
Recognized by InsideCRM as one of the 25 most influential industry leaders, Brent Leary is a CRM industry analyst, advisor, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business.
Senior Director of Product Marketing, EMEA,
Salesforce.com
Eric leads product marketing, customer marketing and analyst relations at salesforce.com EMEA. He joined salesforce.com in 2008 and has spent the last three years marketing Force.com, Salesforce's cloud platform. Before joining the company Eric held roles at Informix Software and BEA Systems.
Mitch Heads up Sword Ciboodle's North American marketing and is recognized by his peers as a thought leader in Social CRM. Always at the forefront of ideas, strategies, and technologies he has more than 15 years of experience in the CRM and contact centre space.
Mark Tamis is an expert in Social CRM with Enterprise 2.0 with a strong CRM and business process management background. He is a founder of Paris-based technology consultancy, Net-7.
As one of BroadVision's most senior technical staff, Richard is integral to guiding product development as well as the strategic success of BroadVision's customers. An avid reader, writer and user of all things Web 2.0, Richard is particularly interested in the social aspect of CRM.
Giles is a recognised expert on social media monitoring technology and data. He has led Brandwatch from a UK Government-funded project to a leading social media analysis company with a global customer-base.
An award-winning digital marketer, Catriona is spear-heading Synthesio's growth in the UK. Synthesio works with agencies and brands to provide high-quality, multi-lingual social media monitoring and measurement services.
Senior Manager, Product Marketing, EMEA,
Salesforce.com
Xabier is responsible for driving and articulating the product vision, messaging and market positioning of enterprise cloud computing for Salesforce.com in the EMEA region. He has over twelve years' experience in the enterprise software industry and an Executive MBA from IESE Business School, Madrid.
Commercial Director,
Foviance
Richard is a board director at Foviance, one the worlds leading multichannel customer experience consultancies. He is also Course Director for Social Media at the Chartered Institute of Marketing and author of 'Winners and Losers in a Troubled Economy: how to engage customers online for competitive advantage'.
Chris has over 25 years experience within the areas of IT, sales, business and technology consulting and marketing and is a pioneer of sales driven Social CRM. He is a regular speaker and blogger on all things social and CRM related. He is also a singer/songwriter.
Luis heads up the Social Media team at Chemistry. With a solid background in advertising and brand management, he has helped global clients such as Baileys and Unilever to make the switch to Social CRM.
Having developed over 40 online communities over the past 10 years, Luke is one of the UK's most experienced social media experts. Founder of Our Social Times, the popular social media marketing blog and events company, Luke consults to leading brands and launches innovative start-ups.
