Our Social Times presents
Event
Details
Thursday 3rd November
9.00 am to 6.00 pm
Tribeca Cinemas,
54 Varick Street,
New York, NY 10013
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full prog info.
New York
3rd November

Full Program

08.30 Arrival, Tea & Coffee
09.30 Welcome & Introduction
Luke Brynley-Jones, Our Social Times
09.40 The Rise of Social CRM: What it Means for Your Business
Richard Hughes, Broadvision
10.10 Interview with Frank Eliason, SVP Social Media, Citi
Luke Brynley-Jones & Frank Eliason(Citi)
10.50 Break for coffee & real-time conversation
11.20 Case Study: How Vistaprint Manages Customer Engagement
Bridget O'Brien, Vistaprint
11.50 Discussion: Social CRM - Cool Buzzword, Where Are The Customers?
Chair: Chris Selland (Terametric), Matt Carter (IBM), Joshua Mendelsohn (Constant Contact), Marshall Lager (3rd Idea), Bridget O'Brien (Vistaprint)
12.30 Networking lunch
13.30 Case Study: How American Airlines uses Social CRM for Customer Engagement
Jon Bird, American Airlines
14.00 Above the Funnel: Making the Connection Between Social Sales & Marketing and Measurable ROI
Chris Selland - Terametric
14.30 Discussion: Customer Listening Strategies, Tools & Techniques
Chair: Wendy Troupe (Terametric), Sebastian Hempstead (Brandwatch), Marshall Sponder (WCG), Joshua March (Conversocial)
15.10 Break for tea and afternoon nap
15.40 Gamification: Driving & Analyzing sCRM
Paul Hearing, Badgeville
16.10 Discussion: Social CRM: The Customer Perspective
Chair: Luke Brynley-Jones (Our Social Times), Richard Hughes (BroadVision), Jon Bird (American Airlines)
17.00 Closing remarks
Luke Brynley-Jones
17.20 Networking drinks
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Presenters

Frank Eliason
SVP of Social Media,
Citibank

Formerly known as the voice behind @ComcastCares, Frank is genuine pioneer of social CRM and customer engagement. At Citibank he is focused on building a lifetime of trust between the bank and its customers. Frank is a Director of the CBBB and on the board of SOCAP.

Bridget O'Brien
Vice President - Marketing Communications,
Vistaprint

Bridget is responsible for all aspects of Vistprint's brand strategy and external communications. This includes establishing an integrated marketing strategy across multiple mediums. Prior to joining Vistaprint in 2010, Bridget was an SVP of Marketing at Fidelity Investments.

Matthew Carter
Director of Social Media and Marketing Communications,
IBM

One of the original members of IBM's Social Intelligence Office, Matt currently heads up the social media, content marketing and digital strategy efforts for IBM's Netezza Brand. Prior to joining IBM, he spent 14 years in the advertising agency world.

Jon Bird
Creative Manager, Social Media,
American Airlines

Jon is responsible for social media engagement at American Airlines. In this role he has implemented a cross-departmental social strategy for responding to the needs of customers and fans. Jon is a graduate of the University of Dallas with a background in video production.

Paul Hearing
Producer,
Badgeville,
@badgeville

Paul joined Badgeville from BLVD LABS, a social loyalty and gamification agency, where he was the Founder and CEO. He was previously Client Service Manager for Experian CheetahMail where he managed global digital CRM initiatives for clients including Hallmark, Xbox and Napster.

Wendy Troupe
Founder & CEO,
Terametric
@wendytroupe

During19 years at Fidelity Investments, Wendy executed new technologies for major subsidiaries, including Fidelity NetBenefits and Fidelity.com. Her diverse talents as software architect, web marketer and usability designer, yielded patented, industry-leading solutions.

Richard Hughes
Director of Product Strategy,
BroadVision
@_richardhughes

As one of BroadVision's most senior technical staff, Richard is integral to guiding product development as well as the strategic success of BroadVision's customers. An avid reader, writer and user of all things Web 2.0, Richard is particularly interested in the social aspect of CRM.

Seb Hempstead
VP North America,
Brandwatch
@brandwatch

Seb previously headed up Brandwatch's sales and account management teams in Europe. A true authority on social media monitoring, he has worked with leading brands on everything, from solution design to query string writing.

Luke Brynley-Jones
Director,
Our Social Times
@oursocialtimes

Having worked with clients as varied as British Airways, YMCA and Mecca Bingo over the past 12 years, Luke is one of the UK's most experienced social media consultants. A regular conference host and speaker, he specialises in social media marketing, monitoring and engagement.

Josh Mendelsohn
Senior Product Marketing Manager,
Constant Contact
@Mendelj2

Part of the social media team at Constant Contact, Josh has been a professional marketer for 12 years and published numerous reports covered by sites such as Marketing Profs, eMarketer and Mashable.

Marshall Sponder
Senior Analytics Associate,
WCG
@webmetricsguru

Marshall is the founder of Webmetricsguru.com, an industry blog about web analytics, social media and search marketing. An Emeritus Director of Social Media at the Web Analytics Association, he is the author of Social Media Analytics (2011).

Joshua March
Co-founder & CEO,
Conversocial
@joshuamarch

Joshua is co-founder and CEO of Conversocial, a social media management system. Conversocial grew out of iPlatform, the first official Facebook Preferred Developer Consultants in the UK. He was the Chairman of the Facebook Developer Garage London from 2008 to 2010.

Chris Selland
Chief Marketing Officer
Terametric

Chris leads go-to-market strategy for Terametric, a leading provider of Social Analytics solutions. He formerly led the CRM practice at the Yankee Group and later founded Reservoir Partners, a leading CRM consultancy which he sold to Aberdeen Group. He is past President of the CRMA, and a well-known author and speaker in the CRM market.

Marshall Lager
Founder and Managing Principal,
Third Idea Consulting LLC

Marshall provides advice on the confluence of customer relationship management (CRM), social media, and brand management. He is a former Senior Editor at CRM Media, where he wrote news, blogs, and feature articles for CRM magazine and its website, destinationCRM.com.

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