Our Social Times presents
Event
Details
Tuesday 6th December
9.00am to 6.00pm

SALONS SAINT HONORE
Royal Garden Champs Elysees
218-220 rue du Faubourg Saint Honore, 75008 Paris
view map
full prog info.
PARIS
6th DECEMBER
book ticket here

Full Programme

08.30 Arrival, Tea & Coffee
09.20 Welcome & Introduction
Luke Brynley-Jones (Director, Our Social Times) and Sandrinne Plasseraud (Director, We Are Social)
09.30 Social Business and Social CRM (in English)
Tom Schuster (General Manager, EMEA, SugarCRM)
10.00 Social CRM is about the Social Customer, not just Social Media
Mark Tamis, Social CRM & Social Business Strategist, Net-7
10.30 Case Study : Voyages-SNCF.com and Social Media
Yaelle Teicher (Community Manager, Voyages-sncf.com)
11.00 Break for real-time conversation
11.30 Using Social Media for Customer Services
Maria Flament ( Manager, La Voix du Client, Leroy Merlin)
12.00 Discussion: Is Customer Services the Future of Social Media Marketing?
Chair: Sandrine Plasseraud (Director, We Are Social), Olivier Fécherolle (Chief Strategy Officer, Viadeo), Sébastien Rousset (Co-founder, PowerOn), Raphael Krivine (Director of Sales, Axa Banque), Dimitri Granger (Director, Publicis Consultants Net Intelligenz)
12.45 Networking lunch
13.45 Case Study: Creating a Successful Customer Community
Eric Dos Santos (Director, Dimelo) et Quentin de Boissieu (Community Manager, Peugeot)
14.15 Case Study: Implementing Social CRM and Enterprise 2.0. at Lyonnaise des Eaux
Frederic Charles (IS Strategy & Governance, Lyonnaise des Eaux)
14.45 Enterprise Social Networks - Social CRM Essentials
Anthony Poncier (Director, Management & Enterprise 2.0, Lecko)
15.15 Break for tea and afternoon nap
15.45 Implementing Social CRM in a B2B Environment
Emmanuel Drouynot (Business Development, Broadvision)
16.15 Discussion: Social CRM: The Customer Perspective
Chair: Anthony Poncier (Director, Lecko), Laurence Buanec (Head of New Media, GroupM), Loic Moisand (CEO, Synthesio)
17.00 Closing remarks
Luke Brynley-Jones (Our Social Times) and Sandrinne Plasseraud (We Are Social)
17.10 Networking drinks
join event on
gold sponsors
Viadeo Clearvale Dimelo

Watch our video

Presenters

Yaelle Teicher
Community Manager,
Voyages-sncf.com

Yaelle is Voyages-sncf.com Community Manager. She's an expert in web strategies with over 10 years experience in agency and advertisers. At Voyages-sncf.com, Yaelle is in charge of the social networking strategy and extends the relationship that the SNCF has with all its customers through social media.

Frederic Charles
IS Strategy & Governance
Lyonnaise des Eaux

Frederic helps large organisations to roll-out technology and innovation projects. In 2009 he launched Lyonnaise des Eaux's internal social network and document management system. He is now working to extend this to engage with customers and partners. Frederic graduated from Supelec and has an MBA from Berkeley.

Quentin De Boissieu
Community Manager,
Peugeot

Quentin is Peugot Community Manager since 2010. His mission is twofold : to define and implement the strategy of the auto maker on the social medias and to educate various entities of the brand to the challenges of social media and help them adopt a conversational approach.

Olivier Fécherolle
Chief Strategy & Development Officer,
VIADEO

After 7 years of Human Resource experience in the automotive industry (Renault, Bosch), Olivier takes part in the creation of the website www.keljob.com in 2000 and quickly becomes the Managing Director. At Viadeo since 2008, he was first CMO, then Head of France in charge of development and communication. He is now Chief Strategy & Development Officer for Viadeo.

Maria Flament
Manager "La Voix du Client",
Leroy Merlin

Maria Flament, a customer service specialist, has worked for Leroy Merlin for more than 20 years. She joined the company in 1990 as Head of Human ressources and she has held this position for seven years. Then, she became head of customer service for 2 years before joining the marketing department where she took over the animation of customer satisfaction team as Head of "Voice of the Customer"

Anthony Poncier
Director, Management & Enterprise 2.0,
Lecko (formerly Useo)

A highly experienced consultant, Anthony has a PhD in Contemporary History and a Master's degree in Strategic Management and Competitive Intelligence and regularly publishes articles for print and online magazines. He has taught International Relations at Paris X Nanterre and NICT at IUFM Paris.

Tom Schuster
Vice President & General Manager of SugarCRM Europe,
SugarCRM

A native of South Africa, Tom brings over 25 years of high technology management experience to SugarCRM and operates out of the company's European headquarters in Munich, Germany. Most recently, Tom was CEO of Reva Networks, a leading supplier of RFID products. Previously, Tom was president of Arbor Networks, a network security appliance vendor, where he led the company's global expansion.

Luke Brynley-Jones
Director,
Our Social Times
@oursocialtimes

Having worked with clients as varied as British Airways, YMCA and Mecca Bingo over the past 12 years, Luke is one of the UK's most experienced social media consultants. A regular conference host and speaker, he specialises in social media marketing, monitoring and engagement.

Mark Tamis
Social CRM & Social Business Strategist,
Net-7
@MarkTamis

Mark Tamis is an expert in Social CRM with Enterprise 2.0 with a strong CRM and business process management background. He is a founder of Paris-based technology consultancy, Net-7.

Loic Moisand
Co-Founder & CEO,
Synthesio

Loic co-founded Synthesio in 2006 with the idea of providing marketing and communication departments with monitoring and analytics services tailored for the web. Based in Paris, the company recently opened offices in the US and UK.

Sandrine Plasseraud
Managing Director,
We Are Social France

Sandrine joined We Are Social in 2008 before setting up We Are Social France in 2010. With over 10 years of marketing experience, her clients include Sarenza, Lavazza, Reed Midem, Monster and La Banque Postale.

Emmanuel Drouynot
Business Developer,
Broadvision

Emmanuel is leading business development for BroadVision in France, with a main focus on social business and Enterprise social networking. Based on BroadVision's solution Clearvale, he aims to socially engage each company's whole ecosystem - from customers and partners to employees.

Eric Dos Santos
Managing Director,
Dimelo

Eric oversees the business strategy of Dimelo, the European leader of SocialCRM software he co-founded in 2006. Dimelo help brands such as SNCF, Bouygues Telecom, Danone, 3 Suisses, Peugeot to leverage social media as a powerful way to augment returns of their CRM initiatives, whether in sales, marketing, customer service or customer insights.

Laurent Buanec
Head of New Media,
GroupM
@laurentbuanec

With 14 years of experience in marketing and communication, Laurent has been building social media expertise within Mindshare in France for 4 years. Since January 2011 he has been leading social media activities for GroupM in France. He also writes for Adverblog.

Sebastien Rousset
PowerOn,
Product Manager - Socialomate
@sebastienr

Sébastien co-founded PowerOn a 360° webmarketing agency specialized in Social Media Marketing. He has engaged the development of several products & services around Twitter and blogs.

Social Media Marketing Blog
Social Media Consultancy
Social CRM Conference
Social Media Marketing Events
Social Media Speaker
Follow us on Facebook  Follow us on Twitter Viadeo